---
title: "Addepar vs Black Diamond: Which is more popular by branded search?"
description: "Which is more popular in search, Addepar or Black Diamond? Compare estimated monthly branded-search demand and Share of Search inside the Wealthtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/addepar-vs-black-diamond"
publisher: "Brandwave"
---

# Addepar vs Black Diamond: Which is more popular by branded search?

Which is more popular in search, Addepar or Black Diamond? Compare estimated monthly branded-search demand and Share of Search inside the Wealthtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Addepar and Black Diamond
- **Competitive set**: Wealthtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Addepar Share of Search**: 5%
- **Black Diamond Share of Search**: 55.7%

## Which is more popular in search, Addepar or Black Diamond?

- In August 2026, Black Diamond had more branded searches than Addepar among wealthtech worldwide. Black Diamond was estimated to have 368K branded searches compared to Addepar’s 33.1K, and held a 55.7% Share of Search versus Addepar’s 5%.
- Black Diamond was ahead of Addepar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Addepar’s estimated Share of Search among wealthtech worldwide moved from 5.6% to 5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide moved from 50.9% to 55.7%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for wealthtech worldwide in August 2026?

- Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | Addepar estimated searches | Addepar Share of Search | Addepar rank | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 5.6% | 4 | 368K | 50.9% | 1 |
| Nov 2025 | 33.1K | 4.5% | 4 | 450K | 60.8% | 1 |
| Dec 2025 | 27.1K | 3.5% | 4 | 450K | 58.9% | 1 |
| Jan 2026 | 33.1K | 3.8% | 4 | 450K | 52.2% | 1 |
| Feb 2026 | 33.1K | 4.2% | 4 | 368K | 47.1% | 1 |
| Mar 2026 | 40.5K | 5.1% | 4 | 368K | 46.6% | 1 |
| Apr 2026 | 33.1K | 4.2% | 4 | 368K | 47.1% | 1 |
| May 2026 | 40.5K | 6.1% | 4 | 368K | 55.3% | 1 |
| Jun 2026 | 40.5K | 6.8% | 4 | 301K | 50.3% | 1 |
| Jul 2026 | 33.1K | 5% | 4 | 368K | 55.9% | 1 |
| Aug 2026 | 33.1K | 5% | 4 | 368K | 55.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Addepar’s and Black Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Addepar**: Measured on the search term “addepar”.
- **Black Diamond**: Measured on the search term “black diamond”.

- [Addepar profile](/demand/global-en/brands/addepar)
- [Black Diamond profile](/demand/global-en/brands/black-diamond)
- [All wealthtech worldwide](/demand/global-en/categories/wealthtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Addepar or Black Diamond?

In August 2026, Black Diamond had more branded searches than Addepar among wealthtech worldwide. Black Diamond was estimated to have 368K branded searches compared to Addepar’s 33.1K, and held a 55.7% Share of Search versus Addepar’s 5%.

## Cite this page

Brandwave. "Addepar vs Black Diamond: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/addepar-vs-black-diamond

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/addepar-vs-black-diamond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.