--- title: "AdButler vs Google Ad Manager: Which is searched more?" description: "Is AdButler or Google Ad Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adbutler-vs-google-ad-manager" publisher: "Brandwave" --- # AdButler vs Google Ad Manager: Which is searched more? Is AdButler or Google Ad Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AdButler and Google Ad Manager - **Competitive set**: Ad server platforms - **Market**: Global - **Month measured**: Sep 2026 - **AdButler Share of Search**: 0.37% - **Google Ad Manager Share of Search**: 60.4% ## Is AdButler or Google Ad Manager more popular in search? - In September 2026, Google Ad Manager had more branded searches than AdButler among ad server platforms worldwide. Google Ad Manager had about 165,000 branded searches, while AdButler had 1,000. Google Ad Manager made up 60.4% of all ad server platform searches we track, and AdButler accounted for 0.37%. - Google Ad Manager was ahead of AdButler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AdButler’s share of searches among ad server platforms worldwide moved from 0.72% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Google Ad Manager’s share of searches among ad server platforms worldwide moved from 49.2% to 60.4%, and its estimated monthly branded searches moved from 110K to 165K. ## Top ad server platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Ad Manager appeared in all five answers. AdButler was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Ad Manager was listed before AdButler in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Ad Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kevel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AdButler | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revive Adserver | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Broadstreet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OpenX | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon Ads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sizmek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad server platforms - Asked ChatGPT "Which ad server platform should I use?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Revive Adserver - Asked ChatGPT "What are the best ad server platforms?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Broadstreet, 5. Revive Adserver - Asked ChatGPT "What's the best ad server platform for publishing ad inventory?": 1. Google Ad Manager, 2. Kevel, 3. Broadstreet, 4. Revive Adserver - Searched Google, AI Overview "ad server platforms": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX, 5. Revive Adserver - Searched Google, AI Overview "publisher ad server": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX Not named in any answer: Amazon Ads, Xandr and Sizmek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad server platforms worldwide in September 2026? - In September 2026, Google Ad Manager gained share of searches among ad server platforms worldwide, from 59.6% to 60.4%. - Estimated monthly branded searches for AdButler worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | AdButler estimated searches | AdButler Share of Search | AdButler rank | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.72% | 6 | 110K | 49.2% | 1 | | Nov 2025 | 1.6K | 0.72% | 6 | 110K | 49.7% | 1 | | Dec 2025 | 1K | 0.46% | 6 | 110K | 50.2% | 1 | | Jan 2026 | 1.3K | 0.63% | 6 | 110K | 53.2% | 1 | | Feb 2026 | 1.3K | 0.64% | 6 | 110K | 53.9% | 1 | | Mar 2026 | 1.6K | 0.64% | 6 | 135K | 54.2% | 1 | | Apr 2026 | 1.3K | 0.57% | 6 | 135K | 58.7% | 1 | | May 2026 | 1.3K | 0.57% | 6 | 135K | 59.1% | 1 | | Jun 2026 | 1.3K | 0.56% | 6 | 135K | 58.2% | 1 | | Jul 2026 | 1K | 0.44% | 6 | 135K | 59.2% | 1 | | Aug 2026 | 1.3K | 0.57% | 6 | 135K | 59.6% | 1 | | Sep 2026 | 1K | 0.37% | 6 | 165K | 60.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AdButler’s and Google Ad Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AdButler**: Measured on the search term “adbutler”. - **Google Ad Manager**: Measured on the search term “google ad manager”. - [AdButler profile](/demand/global-en/brands/adbutler) - [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager) - [All ad server platforms worldwide](/demand/global-en/categories/ad-server-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AdButler or Google Ad Manager more popular in search? In September 2026, Google Ad Manager had more branded searches than AdButler among ad server platforms worldwide. Google Ad Manager had about 165,000 branded searches, while AdButler had 1,000. Google Ad Manager made up 60.4% of all ad server platform searches we track, and AdButler accounted for 0.37%. ## Cite this page Brandwave. "AdButler vs Google Ad Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adbutler-vs-google-ad-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adbutler-vs-google-ad-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.