---
title: "AdBlock vs uBlock Origin: Which is searched more?"
description: "Which is more popular in search, AdBlock or uBlock Origin? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adblock-vs-ublock-origin"
publisher: "Brandwave"
---

# AdBlock vs uBlock Origin: Which is searched more?

Which is more popular in search, AdBlock or uBlock Origin? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdBlock and uBlock Origin
- **Competitive set**: Ad blockers
- **Market**: Global
- **Month measured**: Sep 2026
- **AdBlock Share of Search**: 46%
- **uBlock Origin Share of Search**: 25.3%

## Which is more popular in search, AdBlock or uBlock Origin?

- In September 2026, AdBlock had more branded searches than uBlock Origin among ad blockers worldwide. AdBlock was estimated to have 1M branded searches compared to uBlock Origin’s 550K, and held a 46% Share of Search versus uBlock Origin’s 25.3%.
- AdBlock was ahead of uBlock Origin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among ad blockers worldwide moved from 44.4% to 46%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide moved from 24.5% to 25.3%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for ad blockers worldwide in September 2026?

- In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.
- In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.

## Month by month

| Month | AdBlock estimated searches | AdBlock Share of Search | AdBlock rank | uBlock Origin estimated searches | uBlock Origin Share of Search | uBlock Origin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 44.4% | 1 | 673K | 24.5% | 2 |
| Nov 2025 | 1.2M | 45.3% | 1 | 673K | 25% | 2 |
| Dec 2025 | 1.2M | 45.3% | 1 | 673K | 25% | 2 |
| Jan 2026 | 1.2M | 45.3% | 1 | 673K | 25% | 2 |
| Feb 2026 | 1M | 44.4% | 1 | 550K | 24.4% | 2 |
| Mar 2026 | 1M | 40.6% | 1 | 673K | 27.3% | 2 |
| Apr 2026 | 1M | 41.2% | 1 | 673K | 27.7% | 2 |
| May 2026 | 1M | 43.5% | 1 | 673K | 29.3% | 2 |
| Jun 2026 | 1M | 43.6% | 1 | 673K | 29.4% | 2 |
| Jul 2026 | 1M | 43.6% | 1 | 673K | 29.4% | 2 |
| Aug 2026 | 1M | 41.5% | 1 | 673K | 28% | 2 |
| Sep 2026 | 1M | 46% | 1 | 550K | 25.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using AdBlock’s and uBlock Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdBlock**: Measured on the search term “adblock”.
- **uBlock Origin**: Measured on the search term “ublock origin”.

- [AdBlock profile](/demand/global-en/brands/adblock)
- [uBlock Origin profile](/demand/global-en/brands/ublock-origin)
- [All ad blockers worldwide](/demand/global-en/categories/ad-blockers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdBlock or uBlock Origin?

In September 2026, AdBlock had more branded searches than uBlock Origin among ad blockers worldwide. AdBlock was estimated to have 1M branded searches compared to uBlock Origin’s 550K, and held a 46% Share of Search versus uBlock Origin’s 25.3%.

## Cite this page

Brandwave. "AdBlock vs uBlock Origin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adblock-vs-ublock-origin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adblock-vs-ublock-origin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.