---
title: "Adblock Plus vs AdGuard: Which is searched more?"
description: "Which is more popular in search, Adblock Plus or AdGuard? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adblock-plus-vs-adguard"
publisher: "Brandwave"
---

# Adblock Plus vs AdGuard: Which is searched more?

Which is more popular in search, Adblock Plus or AdGuard? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adblock Plus and AdGuard
- **Competitive set**: Ad blockers
- **Market**: Global
- **Month measured**: Sep 2026
- **Adblock Plus Share of Search**: 6.2%
- **AdGuard Share of Search**: 20.7%

## Which is more popular in search, Adblock Plus or AdGuard?

- In September 2026, AdGuard had more branded searches than Adblock Plus among ad blockers worldwide. AdGuard was estimated to have 450K branded searches compared to Adblock Plus’ 135K, and held a 20.7% Share of Search versus Adblock Plus’ 6.2%.
- AdGuard was ahead of Adblock Plus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide moved from 8.9% to 6.2%, and its estimated monthly branded searches moved from 246K to 135K.
- Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide moved from 20% to 20.7%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for ad blockers worldwide in September 2026?

- In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.
- In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.

## Month by month

| Month | Adblock Plus estimated searches | Adblock Plus Share of Search | Adblock Plus rank | AdGuard estimated searches | AdGuard Share of Search | AdGuard rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 8.9% | 4 | 550K | 20% | 3 |
| Nov 2025 | 201K | 7.5% | 4 | 550K | 20.4% | 3 |
| Dec 2025 | 201K | 7.5% | 4 | 550K | 20.4% | 3 |
| Jan 2026 | 201K | 7.5% | 4 | 550K | 20.4% | 3 |
| Feb 2026 | 201K | 8.9% | 4 | 450K | 20% | 3 |
| Mar 2026 | 201K | 8.2% | 4 | 550K | 22.3% | 3 |
| Apr 2026 | 165K | 6.8% | 4 | 550K | 22.6% | 3 |
| May 2026 | 135K | 5.9% | 4 | 450K | 19.6% | 3 |
| Jun 2026 | 135K | 5.9% | 4 | 450K | 19.6% | 3 |
| Jul 2026 | 135K | 5.9% | 4 | 450K | 19.6% | 3 |
| Aug 2026 | 135K | 5.6% | 4 | 550K | 22.8% | 3 |
| Sep 2026 | 135K | 6.2% | 4 | 450K | 20.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adblock Plus’ and AdGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adblock Plus**: Measured on the search term “adblock plus”.
- **AdGuard**: Measured on the search term “adguard”.

- [Adblock Plus profile](/demand/global-en/brands/adblock-plus)
- [AdGuard profile](/demand/global-en/brands/adguard)
- [All ad blockers worldwide](/demand/global-en/categories/ad-blockers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adblock Plus or AdGuard?

In September 2026, AdGuard had more branded searches than Adblock Plus among ad blockers worldwide. AdGuard was estimated to have 450K branded searches compared to Adblock Plus’ 135K, and held a 20.7% Share of Search versus Adblock Plus’ 6.2%.

## Cite this page

Brandwave. "Adblock Plus vs AdGuard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adblock-plus-vs-adguard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adblock-plus-vs-adguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.