---
title: "Adama vs UPL: Which is searched more?"
description: "Which is more popular in search, Adama or UPL? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adama-vs-upl"
publisher: "Brandwave"
---

# Adama vs UPL: Which is searched more?

Which is more popular in search, Adama or UPL? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adama and UPL
- **Competitive set**: Crop protection brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Adama Share of Search**: 15.1%
- **UPL Share of Search**: 22.5%

## Which is more popular in search, Adama or UPL?

- In September 2026, UPL had more branded searches than Adama among crop protection brands worldwide. UPL was estimated to have 135K branded searches compared to Adama’s 90.5K, and held a 22.5% Share of Search versus Adama’s 15.1%.
- UPL was ahead of Adama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adama’s estimated Share of Search among crop protection brands worldwide moved from 12.9% to 15.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, UPL’s estimated Share of Search among crop protection brands worldwide moved from 19.3% to 22.5%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for crop protection brands worldwide in September 2026?

Neither Adama nor UPL moved beyond provider rounding among crop protection brands in Sep 2026.

## Month by month

| Month | Adama estimated searches | Adama Share of Search | Adama rank | UPL estimated searches | UPL Share of Search | UPL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 12.9% | 4 | 135K | 19.3% | 3 |
| Nov 2025 | 74K | 13.2% | 4 | 110K | 19.7% | 3 |
| Dec 2025 | 90.5K | 15.7% | 4 | 110K | 19.1% | 3 |
| Jan 2026 | 90.5K | 15% | 4 | 135K | 22.3% | 3 |
| Feb 2026 | 110K | 17.6% | 4 | 135K | 21.6% | 3 |
| Mar 2026 | 90.5K | 12.8% | 4 | 201K | 28.5% | 2 |
| Apr 2026 | 90.5K | 11.8% | 4 | 301K | 39.1% | 1 |
| May 2026 | 90.5K | 11.8% | 4 | 301K | 39.1% | 1 |
| Jun 2026 | 90.5K | 15.6% | 4 | 110K | 19% | 3 |
| Jul 2026 | 90.5K | 15.7% | 4 | 110K | 19.1% | 3 |
| Aug 2026 | 90.5K | 15.1% | 4 | 135K | 22.5% | 3 |
| Sep 2026 | 90.5K | 15.1% | 4 | 135K | 22.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adama’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adama**: Measured on the search term “adama”.
- **UPL**: Measured on the search term “upl”.

- [Adama profile](/demand/global-en/brands/adama)
- [UPL profile](/demand/global-en/brands/upl)
- [All crop protection brands worldwide](/demand/global-en/categories/crop-protection-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adama or UPL?

In September 2026, UPL had more branded searches than Adama among crop protection brands worldwide. UPL was estimated to have 135K branded searches compared to Adama’s 90.5K, and held a 22.5% Share of Search versus Adama’s 15.1%.

## Cite this page

Brandwave. "Adama vs UPL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adama-vs-upl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adama-vs-upl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.