--- title: "Adam vs British Fires: Which is searched more?" description: "Is Adam or British Fires more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adam-heating-vs-british-fires" publisher: "Brandwave" --- # Adam vs British Fires: Which is searched more? Is Adam or British Fires more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adam and British Fires - **Competitive set**: Electric fire brands - **Market**: Global - **Month measured**: Sep 2026 - **Adam Share of Search**: 1.4% - **British Fires Share of Search**: 8.5% ## Is Adam or British Fires more popular in search? - In September 2026, British Fires had more branded searches than Adam among electric fire brands worldwide. British Fires had about 5,400 branded searches, while Adam had 880. British Fires made up 8.5% of all electric fire brand searches we track, and Adam accounted for 1.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Adam took it in July 2026, British Fires took it in August 2026. - Across the 12 months ending September 2026, Adam’s share of searches among electric fire brands worldwide moved from 0.49% to 1.4%, and its estimated monthly branded searches moved from 480 to 880. - Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide moved from 15% to 8.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K. ## Top electric fire brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, British Fires was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adam did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dimplex | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | British Fires | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Touchstone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Napoleon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Evonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Be Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eko Fires | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric fire brands - Asked ChatGPT "Which electric fire brand should I buy?": 1. Dimplex, 2. British Fires, 3. Touchstone - Asked ChatGPT "What are the best electric fire brands?": 1. Dimplex, 2. British Fires, 3. Napoleon, 4. Touchstone - Asked ChatGPT "What's the best electric fire brand for a living room?": 1. Dimplex, 2. British Fires, 3. Napoleon - Searched Google, AI Overview "best electric fire": 1. Touchstone - Searched Google, AI Overview "wall mounted electric fire": 1. Touchstone, 2. Napoleon Not named in any answer: Evonic, Be Modern, Glen, Adam and Eko Fires. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric fire brands worldwide in September 2026? - In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches. - In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%. - Estimated monthly branded searches for British Fires worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026. ## Month by month | Month | Adam estimated searches | Adam Share of Search | Adam rank | British Fires estimated searches | British Fires Share of Search | British Fires rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.49% | 8 | 14.8K | 15% | 3 | | Nov 2025 | 590 | 0.54% | 8 | 12.1K | 11.2% | 3 | | Dec 2025 | 590 | 0.71% | 8 | 6.6K | 7.9% | 3 | | Jan 2026 | 590 | 0.65% | 8 | 9.9K | 10.8% | 3 | | Feb 2026 | 390 | 0.56% | 8 | 6.6K | 9.4% | 3 | | Mar 2026 | 320 | 0.52% | 8 | 5.4K | 8.7% | 3 | | Apr 2026 | 320 | 0.64% | 8 | 4.4K | 8.7% | 3 | | May 2026 | 590 | 1.2% | 8 | 4.4K | 9% | 3 | | Jun 2026 | 260 | 0.54% | 8 | 3.6K | 7.4% | 4 | | Jul 2026 | 4.4K | 8.5% | 3 | 3.6K | 6.9% | 4 | | Aug 2026 | 1.3K | 2.7% | 7 | 4.4K | 9% | 3 | | Sep 2026 | 880 | 1.4% | 8 | 5.4K | 8.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adam’s and British Fires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adam**: Measured on the search term “adam fires”. - **British Fires**: Measured on the search term “british fires”. - [Adam profile](/demand/global-en/brands/adam-heating) - [British Fires profile](/demand/global-en/brands/british-fires) - [All electric fire brands worldwide](/demand/global-en/categories/electric-fire-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adam or British Fires more popular in search? In September 2026, British Fires had more branded searches than Adam among electric fire brands worldwide. British Fires had about 5,400 branded searches, while Adam had 880. British Fires made up 8.5% of all electric fire brand searches we track, and Adam accounted for 1.4%. ## Cite this page Brandwave. "Adam vs British Fires: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adam-heating-vs-british-fires This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adam-heating-vs-british-fires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.