--- title: "Adafruit vs STM32: Which is more popular?" description: "Is Adafruit or STM32 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Development board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adafruit-vs-stm32" publisher: "Brandwave" --- # Adafruit vs STM32: Which is more popular? Is Adafruit or STM32 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Development board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adafruit and STM32 - **Competitive set**: Development board brands - **Market**: Global - **Month measured**: Oct 2026 - **Adafruit Share of Search**: 1.1% - **STM32 Share of Search**: 2.5% ## Is Adafruit or STM32 more popular in search? - In October 2026, STM32 had more branded searches than Adafruit among development board brands worldwide. STM32 had about 110,000 branded searches, while Adafruit had 49,500. STM32 made up 2.5% of all development board brand searches we track, and Adafruit accounted for 1.1%. - STM32 was ahead of Adafruit in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Adafruit’s share of searches among development board brands worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending October 2026, STM32’s share of searches among development board brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 110K. ## Top development board brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Adafruit nor STM32 showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arduino | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Raspberry Pi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Espressif | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BeagleBone | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | micro:bit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | STM32 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seeed Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adafruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SparkFun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Teensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about development board brands - Asked ChatGPT "Which microcontroller board should I start with?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Asked ChatGPT "What are the best alternatives to Raspberry Pi?": 1. Raspberry Pi, 2. Espressif, 3. Arduino - Asked ChatGPT "What's the best development board for electronics projects?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Searched Google, AI Overview "microcontroller": 1. Raspberry Pi, 2. Arduino, 3. SparkFun - Searched Google, AI Overview "single board computer": 1. Raspberry Pi, 2. BeagleBone Not named in any answer: micro:bit, STM32, Seeed Studio, Adafruit and Teensy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for development board brands worldwide in October 2026? - In October 2026, Seeed Studio overtook Adafruit to rank 6th among development board brands worldwide, with 1.5% of the searches. - STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026. - Adafruit’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026. ## How has branded search for Adafruit and STM32 changed worldwide over the last 12 months? | Month | Adafruit estimated searches | Adafruit Share of Search | Adafruit rank | STM32 estimated searches | STM32 Share of Search | STM32 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 1.8% | 6 | 110K | 2.6% | 5 | | Dec 2025 | 60.5K | 1.7% | 6 | 110K | 3.2% | 5 | | Jan 2026 | 60.5K | 1.5% | 6 | 110K | 2.8% | 5 | | Feb 2026 | 60.5K | 1.6% | 6 | 110K | 2.9% | 5 | | Mar 2026 | 74K | 1.8% | 6 | 110K | 2.6% | 5 | | Apr 2026 | 60.5K | 1.5% | 6 | 110K | 2.8% | 5 | | May 2026 | 60.5K | 1.5% | 6 | 110K | 2.8% | 5 | | Jun 2026 | 49.5K | 1.4% | 6 | 90.5K | 2.6% | 5 | | Jul 2026 | 49.5K | 1.7% | 6 | 110K | 3.9% | 5 | | Aug 2026 | 49.5K | 1.5% | 6 | 110K | 3.2% | 5 | | Sep 2026 | 49.5K | 1.3% | 6 | 110K | 2.8% | 5 | | Oct 2026 | 49.5K | 1.1% | 7 | 110K | 2.5% | 5 | ## How are Adafruit’s and STM32’s branded searches counted? Brandwave collects information about searches that people make online using Adafruit’s and STM32’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adafruit**: Measured on the search term “adafruit”. - **STM32**: Measured on the search term “stm32”. - [Adafruit profile](/demand/global-en/brands/adafruit) - [STM32 profile](/demand/global-en/brands/stm32) - [All development board brands worldwide](/demand/global-en/categories/development-board-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adafruit or STM32 more popular in search? In October 2026, STM32 had more branded searches than Adafruit among development board brands worldwide. STM32 had about 110,000 branded searches, while Adafruit had 49,500. STM32 made up 2.5% of all development board brand searches we track, and Adafruit accounted for 1.1%. ## Cite this page Brandwave. "Adafruit vs STM32: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/adafruit-vs-stm32 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adafruit-vs-stm32. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.