---
title: "Ada vs Ultimate: Which is more popular by branded search?"
description: "Which is more popular in search, Ada or Ultimate? Compare estimated monthly branded-search demand and Share of Search inside the Conversational AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ada-vs-ultimate-ai"
publisher: "Brandwave"
---

# Ada vs Ultimate: Which is more popular by branded search?

Which is more popular in search, Ada or Ultimate? Compare estimated monthly branded-search demand and Share of Search inside the Conversational AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ada and Ultimate
- **Competitive set**: Conversational AI platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Ada Share of Search**: 0.18%
- **Ultimate Share of Search**: 91.1%

## Which is more popular in search, Ada or Ultimate?

- In August 2026, Ultimate had more branded searches than Ada among conversational AI platforms worldwide. Ultimate was estimated to have 368K branded searches compared to Ada’s 720, and held a 91.1% Share of Search versus Ada’s 0.18%.
- Ultimate was ahead of Ada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ada’s estimated Share of Search among conversational AI platforms worldwide moved from 0.39% to 0.18%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide moved from 89.7% to 91.1%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for conversational AI platforms worldwide in August 2026?

- In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.
- Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

## Month by month

| Month | Ada estimated searches | Ada Share of Search | Ada rank | Ultimate estimated searches | Ultimate Share of Search | Ultimate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.39% | 5 | 301K | 89.7% | 1 |
| Nov 2025 | 1K | 0.3% | 5 | 301K | 89.2% | 1 |
| Dec 2025 | 720 | 0.22% | 5 | 301K | 90.5% | 1 |
| Jan 2026 | 1K | 0.25% | 5 | 368K | 90.8% | 1 |
| Feb 2026 | 1K | 0.3% | 5 | 301K | 89.2% | 1 |
| Mar 2026 | 1K | 0.29% | 5 | 301K | 86.3% | 1 |
| Apr 2026 | 1K | 0.25% | 5 | 368K | 90.6% | 1 |
| May 2026 | 1K | 0.25% | 5 | 368K | 91.6% | 1 |
| Jun 2026 | 880 | 0.22% | 5 | 368K | 92.1% | 1 |
| Jul 2026 | 1K | 0.3% | 5 | 301K | 90.2% | 1 |
| Aug 2026 | 720 | 0.18% | 5 | 368K | 91.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ada’s and Ultimate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ada**: Measured on the search term “ada cx”.
- **Ultimate**: Measured on the search term “ultimate”.

- [Ada profile](/demand/global-en/brands/ada)
- [Ultimate profile](/demand/global-en/brands/ultimate-ai)
- [All conversational AI platforms worldwide](/demand/global-en/categories/conversational-ai-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ada or Ultimate?

In August 2026, Ultimate had more branded searches than Ada among conversational AI platforms worldwide. Ultimate was estimated to have 368K branded searches compared to Ada’s 720, and held a 91.1% Share of Search versus Ada’s 0.18%.

## Cite this page

Brandwave. "Ada vs Ultimate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ada-vs-ultimate-ai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ada-vs-ultimate-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.