---
title: "Activision Blizzard vs Ubisoft: Which is searched more?"
description: "Which is more popular in search, Activision Blizzard or Ubisoft? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ubisoft"
publisher: "Brandwave"
---

# Activision Blizzard vs Ubisoft: Which is searched more?

Which is more popular in search, Activision Blizzard or Ubisoft? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Activision Blizzard and Ubisoft
- **Competitive set**: Game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Activision Blizzard Share of Search**: 2.7%
- **Ubisoft Share of Search**: 2.4%

## Which is more popular in search, Activision Blizzard or Ubisoft?

- In August 2026, Activision Blizzard and Ubisoft were level on Share of Search among game publishers worldwide, with an estimated 44.4K versus 40.5K branded searches, at 2.7% and 2.4% estimated Share of Search.
- The lead changed hands 4 times in the 11 months ending August 2026: Ubisoft took it in November 2025, Activision Blizzard took it in February 2026, Ubisoft took it in March 2026, Activision Blizzard took it in August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 7.2% to 2.7%, and its estimated monthly branded searches moved from 99K to 44.4K.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 3.5% to 2.4%.
- In August 2026, Activision Blizzard rose from 6th to 5th among game publishers worldwide.

## Month by month

| Month | Activision Blizzard estimated searches | Activision Blizzard Share of Search | Activision Blizzard rank | Ubisoft estimated searches | Ubisoft Share of Search | Ubisoft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 99K | 7.2% | 3 | 49.5K | 3.6% | 6 |
| Nov 2025 | 54.2K | 3.5% | 6 | 60.5K | 3.9% | 5 |
| Dec 2025 | 54.2K | 3.8% | 6 | 110K | 7.7% | 3 |
| Jan 2026 | 54.2K | 3.3% | 6 | 201K | 12.1% | 3 |
| Feb 2026 | 54.2K | 3.7% | 5 | 49.5K | 3.4% | 6 |
| Mar 2026 | 44.4K | 3.1% | 6 | 49.5K | 3.4% | 5 |
| Apr 2026 | 44.4K | 2.9% | 6 | 49.5K | 3.3% | 5 |
| May 2026 | 44.4K | 2.8% | 6 | 49.5K | 3.1% | 5 |
| Jun 2026 | 44.4K | 2.7% | 6 | 60.5K | 3.7% | 5 |
| Jul 2026 | 36.2K | 2.5% | 6 | 49.5K | 3.5% | 5 |
| Aug 2026 | 44.4K | 2.7% | 5 | 40.5K | 2.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Activision Blizzard’s and Ubisoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Activision Blizzard**: Measured on the search terms “activision blizzard” and “activisionblizzard”, summed into one figure.
- **Ubisoft**: Measured on the search term “ubisoft games”.

- [Activision Blizzard profile](/demand/global-en/brands/activision-blizzard)
- [Ubisoft profile](/demand/global-en/brands/ubisoft)
- [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Activision Blizzard or Ubisoft?

In August 2026, Activision Blizzard and Ubisoft were level on Share of Search among game publishers worldwide, with an estimated 44.4K versus 40.5K branded searches, at 2.7% and 2.4% estimated Share of Search.

## Cite this page

Brandwave. "Activision Blizzard vs Ubisoft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ubisoft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ubisoft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.