---
title: "Activision Blizzard vs Take-Two: Which is more popular by branded search?"
description: "Which is more popular in search, Activision Blizzard or Take-Two? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-take-two"
publisher: "Brandwave"
---

# Activision Blizzard vs Take-Two: Which is more popular by branded search?

Which is more popular in search, Activision Blizzard or Take-Two? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Activision Blizzard and Take-Two
- **Competitive set**: Game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Activision Blizzard Share of Search**: 2.5%
- **Take-Two Share of Search**: 1.7%

## Which is more popular in search, Activision Blizzard or Take-Two?

- In August 2026, Activision Blizzard had more branded searches than Take-Two among game publishers worldwide. Activision Blizzard was estimated to have 22.2K branded searches compared to Take-Two’s 14.8K, and held a 2.5% Share of Search versus Take-Two’s 1.7%.
- Activision Blizzard was ahead of Take-Two in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 5.7% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide moved from 0.93% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
- Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

## Month by month

| Month | Activision Blizzard estimated searches | Activision Blizzard Share of Search | Activision Blizzard rank | Take-Two estimated searches | Take-Two Share of Search | Take-Two rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.7% | 3 | 8.1K | 0.93% | 6 |
| Nov 2025 | 27.1K | 3.2% | 4 | 9.9K | 1.2% | 6 |
| Dec 2025 | 27.1K | 3% | 4 | 6.6K | 0.73% | 6 |
| Jan 2026 | 27.1K | 2.7% | 4 | 9.9K | 0.97% | 6 |
| Feb 2026 | 27.1K | 3.7% | 4 | 9.9K | 1.3% | 6 |
| Mar 2026 | 22.2K | 2.7% | 4 | 6.6K | 0.8% | 6 |
| Apr 2026 | 22.2K | 2.6% | 4 | 8.1K | 0.96% | 6 |
| May 2026 | 22.2K | 2.6% | 4 | 12.1K | 1.4% | 6 |
| Jun 2026 | 22.2K | 2.5% | 4 | 12.1K | 1.3% | 6 |
| Jul 2026 | 18.1K | 2.3% | 4 | 8.1K | 1% | 6 |
| Aug 2026 | 22.2K | 2.5% | 4 | 14.8K | 1.7% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Activision Blizzard’s and Take-Two’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Activision Blizzard**: Measured on the search term “activision blizzard”.
- **Take-Two**: Measured on the search term “take two games”.

- [Activision Blizzard profile](/demand/global-en/brands/activision-blizzard)
- [Take-Two profile](/demand/global-en/brands/take-two)
- [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Activision Blizzard or Take-Two?

In August 2026, Activision Blizzard had more branded searches than Take-Two among game publishers worldwide. Activision Blizzard was estimated to have 22.2K branded searches compared to Take-Two’s 14.8K, and held a 2.5% Share of Search versus Take-Two’s 1.7%.

## Cite this page

Brandwave. "Activision Blizzard vs Take-Two: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-take-two

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-take-two. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.