---
title: "Activision Blizzard vs Square Enix: Which is more popular by branded search?"
description: "Which is more popular in search, Activision Blizzard or Square Enix? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-square-enix"
publisher: "Brandwave"
---

# Activision Blizzard vs Square Enix: Which is more popular by branded search?

Which is more popular in search, Activision Blizzard or Square Enix? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Activision Blizzard and Square Enix
- **Competitive set**: Game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Activision Blizzard Share of Search**: 2.5%
- **Square Enix Share of Search**: 2.1%

## Which is more popular in search, Activision Blizzard or Square Enix?

- In August 2026, Activision Blizzard had more branded searches than Square Enix among game publishers worldwide. Activision Blizzard was estimated to have 22.2K branded searches compared to Square Enix’s 18.1K, and held a 2.5% Share of Search versus Square Enix’s 2.1%.
- Activision Blizzard was ahead of Square Enix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 5.7% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for game publishers worldwide in August 2026?

- Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

## Month by month

| Month | Activision Blizzard estimated searches | Activision Blizzard Share of Search | Activision Blizzard rank | Square Enix estimated searches | Square Enix Share of Search | Square Enix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.7% | 3 | 14.8K | 1.7% | 5 |
| Nov 2025 | 27.1K | 3.2% | 4 | 18.1K | 2.1% | 5 |
| Dec 2025 | 27.1K | 3% | 4 | 22.2K | 2.5% | 5 |
| Jan 2026 | 27.1K | 2.7% | 4 | 14.8K | 1.5% | 5 |
| Feb 2026 | 27.1K | 3.7% | 4 | 14.8K | 2% | 5 |
| Mar 2026 | 22.2K | 2.7% | 4 | 18.1K | 2.2% | 5 |
| Apr 2026 | 22.2K | 2.6% | 4 | 18.1K | 2.1% | 5 |
| May 2026 | 22.2K | 2.6% | 4 | 18.1K | 2.1% | 5 |
| Jun 2026 | 22.2K | 2.5% | 4 | 22.2K | 2.5% | 5 |
| Jul 2026 | 18.1K | 2.3% | 4 | 14.8K | 1.9% | 5 |
| Aug 2026 | 22.2K | 2.5% | 4 | 18.1K | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Activision Blizzard’s and Square Enix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Activision Blizzard**: Measured on the search term “activision blizzard”.
- **Square Enix**: Measured on the search term “square enix games”.

- [Activision Blizzard profile](/demand/global-en/brands/activision-blizzard)
- [Square Enix profile](/demand/global-en/brands/square-enix)
- [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Activision Blizzard or Square Enix?

In August 2026, Activision Blizzard had more branded searches than Square Enix among game publishers worldwide. Activision Blizzard was estimated to have 22.2K branded searches compared to Square Enix’s 18.1K, and held a 2.5% Share of Search versus Square Enix’s 2.1%.

## Cite this page

Brandwave. "Activision Blizzard vs Square Enix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-square-enix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-square-enix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.