--- title: "Activision Blizzard vs EA Sports FC: Which is more popular by branded search?" description: "Which is more popular in search, Activision Blizzard or EA Sports FC? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ea-sports-fc" publisher: "Brandwave" --- # Activision Blizzard vs EA Sports FC: Which is more popular by branded search? Which is more popular in search, Activision Blizzard or EA Sports FC? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Activision Blizzard and EA Sports FC - **Competitive set**: Game publishers - **Market**: Global - **Month measured**: Aug 2026 - **Activision Blizzard Share of Search**: 2.5% - **EA Sports FC Share of Search**: 12.5% ## Which is more popular in search, Activision Blizzard or EA Sports FC? - In August 2026, EA Sports FC had more branded searches than Activision Blizzard among game publishers worldwide. EA Sports FC was estimated to have 110K branded searches compared to Activision Blizzard’s 22.2K, and held a 12.5% Share of Search versus Activision Blizzard’s 2.5%. - EA Sports FC was ahead of Activision Blizzard in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 5.7% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K. - Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide moved from 8.5% to 12.5%, and its estimated monthly branded searches moved from 74K to 110K. ## How did search popularity change for game publishers worldwide in August 2026? - In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%. - Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026. ## Month by month | Month | Activision Blizzard estimated searches | Activision Blizzard Share of Search | Activision Blizzard rank | EA Sports FC estimated searches | EA Sports FC Share of Search | EA Sports FC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.7% | 3 | 74K | 8.5% | 2 | | Nov 2025 | 27.1K | 3.2% | 4 | 60.5K | 7.1% | 2 | | Dec 2025 | 27.1K | 3% | 4 | 60.5K | 6.7% | 3 | | Jan 2026 | 27.1K | 2.7% | 4 | 90.5K | 8.9% | 3 | | Feb 2026 | 27.1K | 3.7% | 4 | 90.5K | 12.2% | 2 | | Mar 2026 | 22.2K | 2.7% | 4 | 60.5K | 7.3% | 2 | | Apr 2026 | 22.2K | 2.6% | 4 | 74K | 8.8% | 2 | | May 2026 | 22.2K | 2.6% | 4 | 90.5K | 10.5% | 2 | | Jun 2026 | 22.2K | 2.5% | 4 | 110K | 12.2% | 2 | | Jul 2026 | 18.1K | 2.3% | 4 | 135K | 17.4% | 2 | | Aug 2026 | 22.2K | 2.5% | 4 | 110K | 12.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Activision Blizzard’s and EA Sports FC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Activision Blizzard**: Measured on the search term “activision blizzard”. - **EA Sports FC**: Measured on the search term “ea sports fc”. - [Activision Blizzard profile](/demand/global-en/brands/activision-blizzard) - [EA Sports FC profile](/demand/global-en/brands/ea-sports-fc) - [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Activision Blizzard or EA Sports FC? In August 2026, EA Sports FC had more branded searches than Activision Blizzard among game publishers worldwide. EA Sports FC was estimated to have 110K branded searches compared to Activision Blizzard’s 22.2K, and held a 12.5% Share of Search versus Activision Blizzard’s 2.5%. ## Cite this page Brandwave. "Activision Blizzard vs EA Sports FC: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ea-sports-fc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activision-blizzard-vs-ea-sports-fc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.