--- title: "ActiveCampaign vs Customer.io: Which is more popular by branded search?" description: "Which is more popular in search, ActiveCampaign or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-customer-io" publisher: "Brandwave" --- # ActiveCampaign vs Customer.io: Which is more popular by branded search? Which is more popular in search, ActiveCampaign or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ActiveCampaign and Customer.io - **Competitive set**: Campaign management platforms - **Market**: Global - **Month measured**: Aug 2026 - **ActiveCampaign Share of Search**: 4.7% - **Customer.io Share of Search**: 0.82% ## Which is more popular in search, ActiveCampaign or Customer.io? - In August 2026, ActiveCampaign had more branded searches than Customer.io among campaign management platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Customer.io’s 12.9K, and held a 4.7% Share of Search versus Customer.io’s 0.82%. - ActiveCampaign was ahead of Customer.io in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 113K to 73.5K. - Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among campaign management platforms worldwide moved from 0.7% to 0.82%, and its estimated monthly branded searches moved from 13.1K to 12.9K. ## How did search popularity change for campaign management platforms worldwide in August 2026? - In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%. ## Month by month | Month | ActiveCampaign estimated searches | ActiveCampaign Share of Search | ActiveCampaign rank | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 113K | 6.1% | 2 | 13.1K | 0.7% | 4 | | Nov 2025 | 94K | 6.2% | 2 | 10.8K | 0.71% | 4 | | Dec 2025 | 77K | 6.1% | 2 | 10.7K | 0.85% | 4 | | Jan 2026 | 93.5K | 5.1% | 2 | 13.1K | 0.71% | 4 | | Feb 2026 | 93.6K | 6% | 2 | 13.2K | 0.84% | 4 | | Mar 2026 | 104K | 5.4% | 2 | 13.1K | 0.69% | 4 | | Apr 2026 | 77.2K | 4.2% | 2 | 13.1K | 0.71% | 4 | | May 2026 | 83.5K | 5.3% | 2 | 13K | 0.82% | 3 | | Jun 2026 | 77.4K | 4.1% | 2 | 13.1K | 0.7% | 3 | | Jul 2026 | 64K | 4.1% | 2 | 13K | 0.84% | 3 | | Aug 2026 | 73.5K | 4.7% | 2 | 12.9K | 0.82% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ActiveCampaign’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation”, “activecampaign email marketing software”, “activecampaign marketing automation”, “activecampaign pricing” and “activecampaign.com”, summed into one figure. - **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure. - [ActiveCampaign profile](/demand/global-en/brands/activecampaign) - [Customer.io profile](/demand/global-en/brands/customer-io) - [All campaign management platforms worldwide](/demand/global-en/categories/campaign-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ActiveCampaign or Customer.io? In August 2026, ActiveCampaign had more branded searches than Customer.io among campaign management platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Customer.io’s 12.9K, and held a 4.7% Share of Search versus Customer.io’s 0.82%. ## Cite this page Brandwave. "ActiveCampaign vs Customer.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-customer-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.