--- title: "ActiveCampaign vs Adobe Marketo Engage: Which is more popular by branded search?" description: "Which is more popular in search, ActiveCampaign or Adobe Marketo Engage? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-adobe-marketo-engage" publisher: "Brandwave" --- # ActiveCampaign vs Adobe Marketo Engage: Which is more popular by branded search? Which is more popular in search, ActiveCampaign or Adobe Marketo Engage? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ActiveCampaign and Adobe Marketo Engage - **Competitive set**: Marketing automation platforms - **Market**: Global - **Month measured**: Aug 2026 - **ActiveCampaign Share of Search**: 11% - **Adobe Marketo Engage Share of Search**: 0.18% ## Which is more popular in search, ActiveCampaign or Adobe Marketo Engage? - In August 2026, ActiveCampaign had more branded searches than Adobe Marketo Engage among marketing automation platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Adobe Marketo Engage’s 1.2K, and held an 11% Share of Search versus Adobe Marketo Engage’s 0.18%. - ActiveCampaign was ahead of Adobe Marketo Engage in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide moved from 16.9% to 11%, and its estimated monthly branded searches moved from 113K to 73.5K. - Across the 11 months ending August 2026, Adobe Marketo Engage’s estimated Share of Search among marketing automation platforms worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 1.4K to 1.2K. ## How did search popularity change for marketing automation platforms worldwide in August 2026? - In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%. - Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026. ## Month by month | Month | ActiveCampaign estimated searches | ActiveCampaign Share of Search | ActiveCampaign rank | Adobe Marketo Engage estimated searches | Adobe Marketo Engage Share of Search | Adobe Marketo Engage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 113K | 16.9% | 2 | 1.4K | 0.21% | 4 | | Nov 2025 | 94K | 14.4% | 2 | 1.1K | 0.16% | 4 | | Dec 2025 | 77K | 12.1% | 2 | 1.1K | 0.17% | 4 | | Jan 2026 | 93.5K | 14.3% | 2 | 1.1K | 0.16% | 4 | | Feb 2026 | 93.6K | 14.3% | 2 | 1.4K | 0.21% | 4 | | Mar 2026 | 104K | 13.2% | 2 | 1.7K | 0.21% | 4 | | Apr 2026 | 77.2K | 10% | 2 | 1.1K | 0.14% | 4 | | May 2026 | 83.5K | 10.7% | 2 | 1.2K | 0.16% | 4 | | Jun 2026 | 77.4K | 10% | 2 | 1.7K | 0.22% | 4 | | Jul 2026 | 64K | 8.2% | 2 | 1.4K | 0.19% | 4 | | Aug 2026 | 73.5K | 11% | 2 | 1.2K | 0.18% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ActiveCampaign’s and Adobe Marketo Engage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation”, “activecampaign email marketing software”, “activecampaign marketing automation”, “activecampaign pricing” and “activecampaign.com”, summed into one figure. - **Adobe Marketo Engage**: Measured on the search terms “adobe marketo engage”, “adobe marketo engage marketing automation” and “adobe marketo engage pricing”, summed into one figure. - [ActiveCampaign profile](/demand/global-en/brands/activecampaign) - [Adobe Marketo Engage profile](/demand/global-en/brands/adobe-marketo-engage) - [All marketing automation platforms worldwide](/demand/global-en/categories/marketing-automation-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ActiveCampaign or Adobe Marketo Engage? In August 2026, ActiveCampaign had more branded searches than Adobe Marketo Engage among marketing automation platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Adobe Marketo Engage’s 1.2K, and held an 11% Share of Search versus Adobe Marketo Engage’s 0.18%. ## Cite this page Brandwave. "ActiveCampaign vs Adobe Marketo Engage: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-adobe-marketo-engage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/activecampaign-vs-adobe-marketo-engage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.