---
title: "Active Pets vs KONG: Which is more popular by branded search?"
description: "Which is more popular in search, Active Pets or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog seat covers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/active-pets-vs-kong"
publisher: "Brandwave"
---

# Active Pets vs KONG: Which is more popular by branded search?

Which is more popular in search, Active Pets or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog seat covers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Active Pets and KONG
- **Competitive set**: Dog seat covers
- **Market**: Global
- **Month measured**: Aug 2026
- **Active Pets Share of Search**: 1.5%
- **KONG Share of Search**: 88.7%

## Which is more popular in search, Active Pets or KONG?

- In August 2026, KONG had more branded searches than Active Pets among dog seat covers worldwide. KONG was estimated to have 78.6K branded searches compared to Active Pets’ 1.3K, and held an 88.7% Share of Search versus Active Pets’ 1.5%.
- KONG was ahead of Active Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Active Pets’ estimated Share of Search among dog seat covers worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide moved from 87.5% to 88.7%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for dog seat covers worldwide in August 2026?

- In August 2026, KONG gained estimated Share of Search among dog seat covers worldwide, from 87.5% to 88.7%.
- In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide.

## Month by month

| Month | Active Pets estimated searches | Active Pets Share of Search | Active Pets rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 1.8% | 4 | 78.6K | 87.5% | 1 |
| Nov 2025 | 1.6K | 1.3% | 4 | 109K | 91% | 1 |
| Dec 2025 | 1.9K | 1.3% | 3 | 132K | 92.1% | 1 |
| Jan 2026 | 1.9K | 1.6% | 3 | 109K | 90.9% | 1 |
| Feb 2026 | 1.6K | 1.6% | 3 | 88.8K | 91.3% | 1 |
| Mar 2026 | 1.3K | 1.3% | 3 | 92.1K | 90.4% | 1 |
| Apr 2026 | 1.3K | 1.5% | 3 | 75.3K | 88.9% | 1 |
| May 2026 | 1.6K | 2.2% | 3 | 64.3K | 86.5% | 1 |
| Jun 2026 | 1K | 1.4% | 4 | 64.3K | 87.2% | 1 |
| Jul 2026 | 1.3K | 1.7% | 3 | 67.6K | 87.5% | 1 |
| Aug 2026 | 1.3K | 1.5% | 4 | 78.6K | 88.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Active Pets’ and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Active Pets**: Measured on the search term “active pets”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Active Pets profile](/demand/global-en/brands/active-pets)
- [KONG profile](/demand/global-en/brands/kong)
- [All dog seat covers worldwide](/demand/global-en/categories/dog-seat-covers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Active Pets or KONG?

In August 2026, KONG had more branded searches than Active Pets among dog seat covers worldwide. KONG was estimated to have 78.6K branded searches compared to Active Pets’ 1.3K, and held an 88.7% Share of Search versus Active Pets’ 1.5%.

## Cite this page

Brandwave. "Active Pets vs KONG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/active-pets-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/active-pets-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.