---
title: "Acorns vs Plum: Which is more popular by branded search?"
description: "Which is more popular in search, Acorns or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/acorns-vs-plum"
publisher: "Brandwave"
---

# Acorns vs Plum: Which is more popular by branded search?

Which is more popular in search, Acorns or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Savings apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Acorns and Plum
- **Competitive set**: Savings apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Acorns Share of Search**: 44.1%
- **Plum Share of Search**: 0.35%

## Which is more popular in search, Acorns or Plum?

- In August 2026, Acorns had more branded searches than Plum among savings apps worldwide. Acorns was estimated to have 550K branded searches compared to Plum’s 4.4K, and held a 44.1% Share of Search versus Plum’s 0.35%.
- Acorns was ahead of Plum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among savings apps worldwide moved from 56.9% to 44.1%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among savings apps worldwide moved from 0.2% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

## How did search popularity change for savings apps worldwide in August 2026?

- In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
- In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%.
- Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

## Month by month

| Month | Acorns estimated searches | Acorns Share of Search | Acorns rank | Plum estimated searches | Plum Share of Search | Plum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 56.9% | 1 | 2.9K | 0.2% | 5 |
| Nov 2025 | 673K | 56.6% | 1 | 4.4K | 0.37% | 5 |
| Dec 2025 | 550K | 52% | 1 | 3.6K | 0.34% | 5 |
| Jan 2026 | 673K | 49.5% | 1 | 2.9K | 0.21% | 5 |
| Feb 2026 | 550K | 50.3% | 1 | 2.9K | 0.27% | 5 |
| Mar 2026 | 550K | 47.2% | 1 | 6.6K | 0.57% | 5 |
| Apr 2026 | 673K | 51.5% | 1 | 9.9K | 0.76% | 5 |
| May 2026 | 550K | 48.1% | 1 | 8.1K | 0.71% | 5 |
| Jun 2026 | 450K | 45.7% | 2 | 6.6K | 0.67% | 5 |
| Jul 2026 | 550K | 48.1% | 1 | 6.6K | 0.58% | 5 |
| Aug 2026 | 550K | 44.1% | 2 | 4.4K | 0.35% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Acorns’ and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Acorns**: Measured on the search term “acorns”.
- **Plum**: Measured on the search term “plum play”.

- [Acorns profile](/demand/global-en/brands/acorns)
- [Plum profile](/demand/global-en/brands/plum)
- [All savings apps worldwide](/demand/global-en/categories/savings-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Acorns or Plum?

In August 2026, Acorns had more branded searches than Plum among savings apps worldwide. Acorns was estimated to have 550K branded searches compared to Plum’s 4.4K, and held a 44.1% Share of Search versus Plum’s 0.35%.

## Cite this page

Brandwave. "Acorns vs Plum: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/acorns-vs-plum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/acorns-vs-plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.