---
title: "Acorns vs Fidelity: Which is more popular by branded search?"
description: "Which is more popular in search, Acorns or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Investment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/acorns-vs-fidelity-investments"
publisher: "Brandwave"
---

# Acorns vs Fidelity: Which is more popular by branded search?

Which is more popular in search, Acorns or Fidelity? Compare estimated monthly branded-search demand and Share of Search inside the Investment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Acorns and Fidelity
- **Competitive set**: Investment platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Acorns Share of Search**: 13.1%
- **Fidelity Share of Search**: 16%

## Which is more popular in search, Acorns or Fidelity?

- In August 2026, Fidelity had more branded searches than Acorns among investment platforms worldwide. Fidelity was estimated to have 673K branded searches compared to Acorns’ 550K, and held a 16% Share of Search versus Acorns’ 13.1%.
- The lead changed hands once in the 11 months ending August 2026: Fidelity took it in December 2025.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment platforms worldwide moved from 18.1% to 13.1%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide moved from 14.8% to 16%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for investment platforms worldwide in August 2026?

- In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%.
- In August 2026, Acorns lost estimated Share of Search among investment platforms worldwide, from 14.8% to 13.1%.

## Month by month

| Month | Acorns estimated searches | Acorns Share of Search | Acorns rank | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 18.1% | 2 | 673K | 14.8% | 3 |
| Nov 2025 | 673K | 17.6% | 2 | 673K | 17.6% | 3 |
| Dec 2025 | 550K | 13% | 3 | 673K | 15.9% | 2 |
| Jan 2026 | 673K | 12.9% | 3 | 823K | 15.8% | 2 |
| Feb 2026 | 550K | 12.7% | 3 | 673K | 15.5% | 2 |
| Mar 2026 | 550K | 12.7% | 3 | 673K | 15.5% | 2 |
| Apr 2026 | 673K | 12.9% | 3 | 823K | 15.8% | 2 |
| May 2026 | 550K | 13.1% | 3 | 673K | 16% | 2 |
| Jun 2026 | 450K | 11% | 3 | 673K | 16.4% | 2 |
| Jul 2026 | 550K | 14.8% | 3 | 673K | 18.1% | 2 |
| Aug 2026 | 550K | 13.1% | 3 | 673K | 16% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Acorns’ and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Acorns**: Measured on the search term “acorns”.
- **Fidelity**: Measured on the search term “fidelity investments”.

- [Acorns profile](/demand/global-en/brands/acorns)
- [Fidelity profile](/demand/global-en/brands/fidelity-investments)
- [All investment platforms worldwide](/demand/global-en/categories/investment-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Acorns or Fidelity?

In August 2026, Fidelity had more branded searches than Acorns among investment platforms worldwide. Fidelity was estimated to have 673K branded searches compared to Acorns’ 550K, and held a 16% Share of Search versus Acorns’ 13.1%.

## Cite this page

Brandwave. "Acorns vs Fidelity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/acorns-vs-fidelity-investments

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/acorns-vs-fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.