---
title: "Ace Hardware vs Mitre 10: Which is more popular by branded search?"
description: "Which is more popular in search, Ace Hardware or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Hardware store brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ace-hardware-vs-mitre-10"
publisher: "Brandwave"
---

# Ace Hardware vs Mitre 10: Which is more popular by branded search?

Which is more popular in search, Ace Hardware or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Hardware store brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ace Hardware and Mitre 10
- **Competitive set**: Hardware store brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ace Hardware Share of Search**: 6.9%
- **Mitre 10 Share of Search**: 1.1%

## Which is more popular in search, Ace Hardware or Mitre 10?

- In August 2026, Ace Hardware had more branded searches than Mitre 10 among hardware store brands worldwide. Ace Hardware was estimated to have 4.1M branded searches compared to Mitre 10’s 673K, and held a 6.9% Share of Search versus Mitre 10’s 1.1%.
- Ace Hardware was ahead of Mitre 10 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ace Hardware’s estimated Share of Search among hardware store brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among hardware store brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for hardware store brands worldwide in August 2026?

- In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.
- Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Month by month

| Month | Ace Hardware estimated searches | Ace Hardware Share of Search | Ace Hardware rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 6.7% | 4 | 823K | 1.4% | 5 |
| Nov 2025 | 5M | 6.9% | 3 | 823K | 1.1% | 5 |
| Dec 2025 | 5M | 7.6% | 4 | 1M | 1.5% | 5 |
| Jan 2026 | 5M | 7.7% | 3 | 823K | 1.3% | 5 |
| Feb 2026 | 3.4M | 6.4% | 4 | 673K | 1.3% | 5 |
| Mar 2026 | 5M | 7% | 3 | 673K | 0.94% | 5 |
| Apr 2026 | 5M | 7% | 3 | 673K | 0.94% | 5 |
| May 2026 | 5M | 7% | 3 | 673K | 0.95% | 5 |
| Jun 2026 | 5M | 8% | 3 | 550K | 0.88% | 5 |
| Jul 2026 | 5M | 8.4% | 3 | 550K | 0.92% | 5 |
| Aug 2026 | 4.1M | 6.9% | 3 | 673K | 1.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ace Hardware’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ace Hardware**: Measured on the search term “ace hardware”.
- **Mitre 10**: Measured on the search term “mitre 10”.

- [Ace Hardware profile](/demand/global-en/brands/ace-hardware)
- [Mitre 10 profile](/demand/global-en/brands/mitre-10)
- [All hardware store brands worldwide](/demand/global-en/categories/hardware-store-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ace Hardware or Mitre 10?

In August 2026, Ace Hardware had more branded searches than Mitre 10 among hardware store brands worldwide. Ace Hardware was estimated to have 4.1M branded searches compared to Mitre 10’s 673K, and held a 6.9% Share of Search versus Mitre 10’s 1.1%.

## Cite this page

Brandwave. "Ace Hardware vs Mitre 10: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ace-hardware-vs-mitre-10

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ace-hardware-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.