--- title: "Accurate Background vs Sterling: Which is more popular by branded search?" description: "Which is more popular in search, Accurate Background or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Background check services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/accurate-background-vs-sterling" publisher: "Brandwave" --- # Accurate Background vs Sterling: Which is more popular by branded search? Which is more popular in search, Accurate Background or Sterling? Compare estimated monthly branded-search demand and Share of Search inside the Background check services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accurate Background and Sterling - **Competitive set**: Background check services - **Market**: Global - **Month measured**: Aug 2026 - **Accurate Background Share of Search**: 7.5% - **Sterling Share of Search**: 5.7% ## Which is more popular in search, Accurate Background or Sterling? - In August 2026, Accurate Background had more branded searches than Sterling among background check services worldwide. Accurate Background was estimated to have 23.8K branded searches compared to Sterling’s 18.1K, and held a 7.5% Share of Search versus Sterling’s 5.7%. - The lead changed hands 5 times in the 11 months ending August 2026: Accurate Background took it in January 2026, Sterling took it in February 2026, Accurate Background took it in April 2026, Sterling took it in May 2026, Accurate Background took it in June 2026. - Across the 11 months ending August 2026, Accurate Background’s estimated Share of Search among background check services worldwide held steady at 7.5%, and its estimated monthly branded searches held steady at 23.8K. - Across the 11 months ending August 2026, Sterling’s estimated Share of Search among background check services worldwide moved from 8.6% to 5.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## How did search popularity change for background check services worldwide in August 2026? - In August 2026, Certn overtook Sterling to rank 4th among background check services worldwide, at 6.7%. - Accurate Background’s estimated Share of Search among background check services worldwide has gained ground for 3 months in a row, from 5.6% to 7.5% in August 2026. - Estimated monthly branded searches for Sterling worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. ## Month by month | Month | Accurate Background estimated searches | Accurate Background Share of Search | Accurate Background rank | Sterling estimated searches | Sterling Share of Search | Sterling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.8K | 7.5% | 4 | 27.1K | 8.6% | 3 | | Nov 2025 | 19.7K | 7.2% | 4 | 22.2K | 8.1% | 3 | | Dec 2025 | 16.1K | 6.2% | 4 | 18.1K | 7% | 3 | | Jan 2026 | 19.1K | 6.3% | 3 | 18.1K | 6% | 4 | | Feb 2026 | 18.3K | 5% | 4 | 22.2K | 6% | 3 | | Mar 2026 | 19.7K | 4.8% | 4 | 22.2K | 5.4% | 3 | | Apr 2026 | 23.8K | 6.5% | 3 | 22.2K | 6% | 4 | | May 2026 | 19.7K | 5.6% | 5 | 22.2K | 6.3% | 3 | | Jun 2026 | 22.3K | 7.3% | 3 | 22.2K | 7.2% | 4 | | Jul 2026 | 22.2K | 7.3% | 3 | 18.1K | 6% | 4 | | Aug 2026 | 23.8K | 7.5% | 3 | 18.1K | 5.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Accurate Background’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accurate Background**: Measured on the search terms “accurate background”, “accurate background background check”, “accurate background background checks”, “accurate background check”, “accurate com” and “accuratebackground”, summed into one figure. - **Sterling**: Measured on the search term “sterling background check”. - [Accurate Background profile](/demand/global-en/brands/accurate-background) - [Sterling profile](/demand/global-en/brands/sterling) - [All background check services worldwide](/demand/global-en/categories/background-check-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Accurate Background or Sterling? In August 2026, Accurate Background had more branded searches than Sterling among background check services worldwide. Accurate Background was estimated to have 23.8K branded searches compared to Sterling’s 18.1K, and held a 7.5% Share of Search versus Sterling’s 5.7%. ## Cite this page Brandwave. "Accurate Background vs Sterling: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/accurate-background-vs-sterling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/accurate-background-vs-sterling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.