---
title: "Accor vs IHG: Which is more popular by branded search?"
description: "Which is more popular in search, Accor or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/accor-vs-ihg"
publisher: "Brandwave"
---

# Accor vs IHG: Which is more popular by branded search?

Which is more popular in search, Accor or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Accor and IHG
- **Competitive set**: Hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Accor Share of Search**: 0.05%
- **IHG Share of Search**: 51.1%

## Which is more popular in search, Accor or IHG?

- In August 2026, IHG had more branded searches than Accor among hotel brands worldwide. IHG was estimated to have 1M branded searches compared to Accor’s 1K, and held a 51.1% Share of Search versus Accor’s 0.05%.
- IHG was ahead of Accor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel brands worldwide moved from 41.2% to 51.1%, and its estimated monthly branded searches moved from 823K to 1M.

## How did search popularity change for hotel brands worldwide in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.
- Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Month by month

| Month | Accor estimated searches | Accor Share of Search | Accor rank | IHG estimated searches | IHG Share of Search | IHG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.08% | 6 | 823K | 41.2% | 1 |
| Nov 2025 | 1.3K | 0.07% | 6 | 823K | 43.7% | 1 |
| Dec 2025 | 1K | 0.06% | 6 | 823K | 45.9% | 1 |
| Jan 2026 | 1.3K | 0.06% | 6 | 1M | 48.8% | 1 |
| Feb 2026 | 1.3K | 0.07% | 6 | 823K | 45.9% | 1 |
| Mar 2026 | 1K | 0.05% | 6 | 1M | 46% | 1 |
| Apr 2026 | 880 | 0.04% | 6 | 1M | 49% | 1 |
| May 2026 | 880 | 0.04% | 6 | 1M | 50.8% | 1 |
| Jun 2026 | 880 | 0.04% | 6 | 1M | 49% | 1 |
| Jul 2026 | 880 | 0.04% | 6 | 1M | 48.9% | 1 |
| Aug 2026 | 1K | 0.05% | 6 | 1M | 51.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Accor’s and IHG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Accor**: Measured on the search term “accor auckland”.
- **IHG**: Measured on the search term “ihg”.

- [Accor profile](/demand/global-en/brands/accor)
- [IHG profile](/demand/global-en/brands/ihg)
- [All hotel brands worldwide](/demand/global-en/categories/hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Accor or IHG?

In August 2026, IHG had more branded searches than Accor among hotel brands worldwide. IHG was estimated to have 1M branded searches compared to Accor’s 1K, and held a 51.1% Share of Search versus Accor’s 0.05%.

## Cite this page

Brandwave. "Accor vs IHG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/accor-vs-ihg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/accor-vs-ihg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.