---
title: "Accor vs Hilton: Which is searched more?"
description: "Which is more popular in search, Accor or Hilton? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/accor-vs-hilton"
publisher: "Brandwave"
---

# Accor vs Hilton: Which is searched more?

Which is more popular in search, Accor or Hilton? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Accor and Hilton
- **Competitive set**: Hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Accor Share of Search**: 0.05%
- **Hilton Share of Search**: 1.1%

## Which is more popular in search, Accor or Hilton?

- In August 2026, Hilton had more branded searches than Accor among hotel brands worldwide. Hilton was estimated to have 22.2K branded searches compared to Accor’s 1K, and held a 1.1% Share of Search versus Accor’s 0.05%.
- Hilton was ahead of Accor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for hotel brands worldwide in August 2026?

- Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Month by month

| Month | Accor estimated searches | Accor Share of Search | Accor rank | Hilton estimated searches | Hilton Share of Search | Hilton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.08% | 6 | 22.2K | 1.1% | 5 |
| Nov 2025 | 1.3K | 0.07% | 6 | 27.1K | 1.4% | 5 |
| Dec 2025 | 1K | 0.06% | 6 | 22.2K | 1.2% | 5 |
| Jan 2026 | 1.3K | 0.06% | 6 | 22.2K | 1.1% | 5 |
| Feb 2026 | 1.3K | 0.07% | 6 | 22.2K | 1.2% | 5 |
| Mar 2026 | 1K | 0.05% | 6 | 22.2K | 1% | 5 |
| Apr 2026 | 880 | 0.04% | 6 | 18.1K | 0.89% | 5 |
| May 2026 | 880 | 0.04% | 6 | 22.2K | 1.1% | 5 |
| Jun 2026 | 880 | 0.04% | 6 | 18.1K | 0.89% | 5 |
| Jul 2026 | 880 | 0.04% | 6 | 18.1K | 0.88% | 5 |
| Aug 2026 | 1K | 0.05% | 6 | 22.2K | 1.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Accor’s and Hilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Accor**: Measured on the search term “accor auckland”.
- **Hilton**: Measured on the search term “hilton auckland”.

- [Accor profile](/demand/global-en/brands/accor)
- [Hilton profile](/demand/global-en/brands/hilton)
- [All hotel brands worldwide](/demand/global-en/categories/hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Accor or Hilton?

In August 2026, Hilton had more branded searches than Accor among hotel brands worldwide. Hilton was estimated to have 22.2K branded searches compared to Accor’s 1K, and held a 1.1% Share of Search versus Accor’s 0.05%.

## Cite this page

Brandwave. "Accor vs Hilton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/accor-vs-hilton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/accor-vs-hilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.