--- title: "Accenture vs McKinsey & Company: Which is searched more?" description: "Which is more popular in search, Accenture or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/accenture-vs-mckinsey-and-company" publisher: "Brandwave" --- # Accenture vs McKinsey & Company: Which is searched more? Which is more popular in search, Accenture or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accenture and McKinsey & Company - **Competitive set**: Management consulting firms - **Market**: Global - **Month measured**: Aug 2026 - **Accenture Share of Search**: 46.4% - **McKinsey & Company Share of Search**: 27.8% ## Which is more popular in search, Accenture or McKinsey & Company? - In August 2026, Accenture had more branded searches than McKinsey & Company among management consulting firms worldwide. Accenture was estimated to have 1.5M branded searches compared to McKinsey & Company’s 900K, and held a 46.4% Share of Search versus McKinsey & Company’s 27.8%. - Accenture was ahead of McKinsey & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consulting firms worldwide moved from 42.3% to 46.4%, and its estimated monthly branded searches held steady at 1.5M. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide moved from 31% to 27.8%, and its estimated monthly branded searches moved from 1.1M to 900K. ## How did search popularity change for management consulting firms worldwide in August 2026? - In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%. - In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%. ## Month by month | Month | Accenture estimated searches | Accenture Share of Search | Accenture rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 42.3% | 1 | 1.1M | 31% | 2 | | Nov 2025 | 1.5M | 46% | 1 | 900K | 27.6% | 2 | | Dec 2025 | 1.5M | 47.4% | 1 | 900K | 28.4% | 2 | | Jan 2026 | 1.5M | 45.7% | 1 | 900K | 27.4% | 2 | | Feb 2026 | 1.5M | 47% | 1 | 900K | 28.2% | 2 | | Mar 2026 | 1.5M | 43.1% | 1 | 1.1M | 31.6% | 2 | | Apr 2026 | 1.5M | 44.3% | 1 | 1.1M | 32.5% | 2 | | May 2026 | 1.5M | 47% | 1 | 900K | 28.2% | 2 | | Jun 2026 | 1.5M | 48% | 1 | 900K | 28.8% | 2 | | Jul 2026 | 1.5M | 48% | 1 | 900K | 28.8% | 2 | | Aug 2026 | 1.5M | 46.4% | 1 | 900K | 27.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Accenture’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accenture**: Measured on the search term “accenture”. - **McKinsey & Company**: Measured on the search terms “mckinsey” and “mckinsey company”, summed into one figure. - [Accenture profile](/demand/global-en/brands/accenture) - [McKinsey & Company profile](/demand/global-en/brands/mckinsey-and-company) - [All management consulting firms worldwide](/demand/global-en/categories/management-consulting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Accenture or McKinsey & Company? In August 2026, Accenture had more branded searches than McKinsey & Company among management consulting firms worldwide. Accenture was estimated to have 1.5M branded searches compared to McKinsey & Company’s 900K, and held a 46.4% Share of Search versus McKinsey & Company’s 27.8%. ## Cite this page Brandwave. "Accenture vs McKinsey & Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/accenture-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/accenture-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.