--- title: "Accenture vs Deloitte: Which is searched more?" description: "Is Accenture or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/accenture-vs-deloitte" publisher: "Brandwave" --- # Accenture vs Deloitte: Which is searched more? Is Accenture or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accenture and Deloitte - **Competitive set**: Consulting firms - **Market**: Global - **Month measured**: Sep 2026 - **Accenture Share of Search**: 26% - **Deloitte Share of Search**: 31.8% ## Is Accenture or Deloitte more popular in search? - In September 2026, Deloitte had more branded searches than Accenture among consulting firms worldwide. Deloitte had about 1.8 million branded searches, while Accenture had 1.5 million. Deloitte made up 31.8% of all consulting firm searches we track, and Accenture accounted for 26%. - The lead changed hands 2 times in the 12 months ending September 2026: Accenture took it in December 2025, Deloitte took it in September 2026. - Across the 12 months ending September 2026, Accenture’s share of searches among consulting firms worldwide moved from 24.9% to 26%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Deloitte’s share of searches among consulting firms worldwide moved from 30.4% to 31.8%, and its estimated monthly branded searches held steady at 1.8M. ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Accenture was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Deloitte was listed before Accenture in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oliver Wyman | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 9th | 1 of 3 | 1 of 1 | 2 of 4 | | PwC | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Oliver Wyman, 6. Kearney, 7. EY-Parthenon, 8. L.E.K. Consulting, 9. Accenture, 10. PwC - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. EY-Parthenon, 6. L.E.K. Consulting, 7. Kearney - Searched Google, AI Overview "business consulting firm": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches. - In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%. ## Month by month | Month | Accenture estimated searches | Accenture Share of Search | Accenture rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 24.9% | 2 | 1.8M | 30.4% | 1 | | Nov 2025 | 1.5M | 26% | 2 | 1.8M | 31.7% | 1 | | Dec 2025 | 1.5M | 29.8% | 1 | 1.2M | 24.2% | 2 | | Jan 2026 | 1.5M | 27.4% | 1 | 1.5M | 27.4% | 2 | | Feb 2026 | 1.5M | 27.8% | 1 | 1.5M | 27.8% | 2 | | Mar 2026 | 1.5M | 26.9% | 1 | 1.5M | 26.9% | 2 | | Apr 2026 | 1.5M | 27.3% | 1 | 1.5M | 27.3% | 2 | | May 2026 | 1.5M | 28.7% | 1 | 1.5M | 28.7% | 2 | | Jun 2026 | 1.5M | 29.1% | 1 | 1.5M | 29.1% | 2 | | Jul 2026 | 1.5M | 29.1% | 1 | 1.5M | 29.1% | 2 | | Aug 2026 | 1.5M | 28.5% | 1 | 1.5M | 28.5% | 2 | | Sep 2026 | 1.5M | 26% | 2 | 1.8M | 31.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Accenture’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accenture**: Measured on the search term “accenture”. - **Deloitte**: Measured on the search term “deloitte”. - [Accenture profile](/demand/global-en/brands/accenture) - [Deloitte profile](/demand/global-en/brands/deloitte) - [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Accenture or Deloitte more popular in search? In September 2026, Deloitte had more branded searches than Accenture among consulting firms worldwide. Deloitte had about 1.8 million branded searches, while Accenture had 1.5 million. Deloitte made up 31.8% of all consulting firm searches we track, and Accenture accounted for 26%. ## Cite this page Brandwave. "Accenture vs Deloitte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/accenture-vs-deloitte This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/accenture-vs-deloitte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.