--- title: "Acast vs Supporting Cast: Which is more popular by branded search?" description: "Which is more popular in search, Acast or Supporting Cast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/acast-vs-supporting-cast" publisher: "Brandwave" --- # Acast vs Supporting Cast: Which is more popular by branded search? Which is more popular in search, Acast or Supporting Cast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acast and Supporting Cast - **Competitive set**: Podcast monetisation platforms - **Market**: Global - **Month measured**: Aug 2026 - **Acast Share of Search**: 0.64% - **Supporting Cast Share of Search**: 0.09% ## Which is more popular in search, Acast or Supporting Cast? - In August 2026, Acast had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. Acast was estimated to have 27.1K branded searches compared to Supporting Cast’s 3.6K, and held a 0.64% Share of Search versus Supporting Cast’s 0.09%. - Acast was ahead of Supporting Cast in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast monetisation platforms worldwide moved from 0.94% to 0.64%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 11 months ending August 2026, Supporting Cast’s estimated Share of Search among podcast monetisation platforms worldwide moved from 0.04% to 0.09%, and its estimated monthly branded searches moved from 1.3K to 3.6K. ## How did search popularity change for podcast monetisation platforms worldwide in August 2026? - Estimated monthly branded searches for Supporting Cast worldwide rose 176.9% over 11 measured months, from 1.3K to 3.6K in August 2026. - Estimated monthly branded searches for Acast worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Month by month | Month | Acast estimated searches | Acast Share of Search | Acast rank | Supporting Cast estimated searches | Supporting Cast Share of Search | Supporting Cast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.94% | 3 | 1.3K | 0.04% | 5 | | Nov 2025 | 33.1K | 0.95% | 3 | 1.3K | 0.04% | 5 | | Dec 2025 | 27.1K | 0.78% | 3 | 1.3K | 0.04% | 5 | | Jan 2026 | 27.1K | 0.64% | 3 | 1.6K | 0.04% | 5 | | Feb 2026 | 27.1K | 0.77% | 3 | 1.3K | 0.04% | 5 | | Mar 2026 | 33.1K | 0.78% | 3 | 1.6K | 0.04% | 5 | | Apr 2026 | 27.1K | 0.77% | 3 | 1.3K | 0.04% | 5 | | May 2026 | 27.1K | 0.64% | 3 | 1.3K | 0.03% | 5 | | Jun 2026 | 27.1K | 0.64% | 3 | 1.6K | 0.04% | 5 | | Jul 2026 | 22.2K | 0.64% | 3 | 2.4K | 0.07% | 5 | | Aug 2026 | 27.1K | 0.64% | 3 | 3.6K | 0.09% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Acast’s and Supporting Cast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acast**: Measured on the search term “acast”. - **Supporting Cast**: Measured on the search term “supporting cast”. - [Acast profile](/demand/global-en/brands/acast) - [Supporting Cast profile](/demand/global-en/brands/supporting-cast) - [All podcast monetisation platforms worldwide](/demand/global-en/categories/podcast-monetisation-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Acast or Supporting Cast? In August 2026, Acast had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. Acast was estimated to have 27.1K branded searches compared to Supporting Cast’s 3.6K, and held a 0.64% Share of Search versus Supporting Cast’s 0.09%. ## Cite this page Brandwave. "Acast vs Supporting Cast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/acast-vs-supporting-cast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/acast-vs-supporting-cast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.