--- title: "Acast vs Spotify Ad Studio: Which is more popular by branded search?" description: "Which is more popular in search, Acast or Spotify Ad Studio? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/acast-vs-spotify-ad-studio" publisher: "Brandwave" --- # Acast vs Spotify Ad Studio: Which is more popular by branded search? Which is more popular in search, Acast or Spotify Ad Studio? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acast and Spotify Ad Studio - **Competitive set**: Podcast advertising platforms - **Market**: Global - **Month measured**: Aug 2026 - **Acast Share of Search**: 8.5% - **Spotify Ad Studio Share of Search**: 0.41% ## Which is more popular in search, Acast or Spotify Ad Studio? - In August 2026, Acast had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Acast was estimated to have 27.1K branded searches compared to Spotify Ad Studio’s 1.3K, and held an 8.5% Share of Search versus Spotify Ad Studio’s 0.41%. - Acast was ahead of Spotify Ad Studio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast advertising platforms worldwide moved from 8.3% to 8.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide moved from 0.73% to 0.41%, and its estimated monthly branded searches moved from 2.9K to 1.3K. ## How did search popularity change for podcast advertising platforms worldwide in August 2026? - In August 2026, Acast gained estimated Share of Search among podcast advertising platforms worldwide, from 7.8% to 8.5%. - Estimated monthly branded searches for Spotify Ad Studio worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026. ## Month by month | Month | Acast estimated searches | Acast Share of Search | Acast rank | Spotify Ad Studio estimated searches | Spotify Ad Studio Share of Search | Spotify Ad Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 8.3% | 4 | 2.9K | 0.73% | 5 | | Nov 2025 | 33.1K | 9.7% | 4 | 2.9K | 0.85% | 5 | | Dec 2025 | 27.1K | 8.3% | 4 | 2.9K | 0.88% | 5 | | Jan 2026 | 27.1K | 7.8% | 4 | 2.9K | 0.83% | 5 | | Feb 2026 | 27.1K | 7.8% | 4 | 2.9K | 0.83% | 5 | | Mar 2026 | 33.1K | 9% | 4 | 6.6K | 1.8% | 5 | | Apr 2026 | 27.1K | 7.8% | 4 | 2.4K | 0.69% | 5 | | May 2026 | 27.1K | 7.8% | 4 | 2.4K | 0.69% | 5 | | Jun 2026 | 27.1K | 9.4% | 4 | 1.9K | 0.66% | 5 | | Jul 2026 | 22.2K | 7.8% | 4 | 2.4K | 0.84% | 5 | | Aug 2026 | 27.1K | 8.5% | 4 | 1.3K | 0.41% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Acast’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acast**: Measured on the search term “acast”. - **Spotify Ad Studio**: Measured on the search term “spotify ad studio”. - [Acast profile](/demand/global-en/brands/acast) - [Spotify Ad Studio profile](/demand/global-en/brands/spotify-ad-studio) - [All podcast advertising platforms worldwide](/demand/global-en/categories/podcast-advertising-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Acast or Spotify Ad Studio? In August 2026, Acast had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Acast was estimated to have 27.1K branded searches compared to Spotify Ad Studio’s 1.3K, and held an 8.5% Share of Search versus Spotify Ad Studio’s 0.41%. ## Cite this page Brandwave. "Acast vs Spotify Ad Studio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/acast-vs-spotify-ad-studio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/acast-vs-spotify-ad-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.