--- title: "Acast vs Gumball: Which is searched more?" description: "Is Acast or Gumball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/acast-vs-gumball" publisher: "Brandwave" --- # Acast vs Gumball: Which is searched more? Is Acast or Gumball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acast and Gumball - **Competitive set**: Podcast advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Acast Share of Search**: 16.9% - **Gumball Share of Search**: 0.03% ## Is Acast or Gumball more popular in search? - In September 2026, Acast had more branded searches than Gumball among podcast advertising platforms worldwide. Acast had about 27,100 branded searches, while Gumball had 50. Acast made up 16.9% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. - Acast was ahead of Gumball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Acast’s share of searches among podcast advertising platforms worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Gumball’s share of searches among podcast advertising platforms worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 110 to 50. ## Top podcast advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Acast appeared in all five answers. Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Acast was listed before Gumball in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Acast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spotify Ads Manager | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Libsyn Ads | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gumball | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Spotify Ad Studio | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Podbean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Megaphone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | RedCircle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast advertising platforms - Asked ChatGPT "Which podcast advertising platform should I use?": 1. Spotify Ads Manager, 2. Acast, 3. Spotify Ad Studio - Asked ChatGPT "What are the best podcast advertising platforms?": 1. Acast, 2. Spotify Ads Manager, 3. Libsyn Ads, 4. Spotify Ad Studio - Asked ChatGPT "What's the best podcast advertising platform for buying or selling ads?": 1. Acast, 2. Gumball, 3. Libsyn Ads, 4. Spotify Ads Manager, 5. Podbean, 6. Spotify Ad Studio - Searched Google, AI Overview "podcast ad network": 1. Acast, 2. Libsyn Ads, 3. Gumball, 4. Megaphone - Searched Google, AI Overview "buy podcast ads": 1. Acast, 2. Spotify Ads Manager, 3. Podbean, 4. Libsyn Ads, 5. Spotify Ad Studio Not named in any answer: RedCircle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026. - Estimated monthly branded searches for Acast worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Acast estimated searches | Acast Share of Search | Acast rank | Gumball estimated searches | Gumball Share of Search | Gumball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 16.1% | 3 | 110 | 0.05% | 8 | | Nov 2025 | 33.1K | 18.1% | 3 | 70 | 0.04% | 8 | | Dec 2025 | 27.1K | 16.2% | 3 | 70 | 0.04% | 8 | | Jan 2026 | 27.1K | 14.4% | 3 | 110 | 0.06% | 8 | | Feb 2026 | 27.1K | 14.4% | 3 | 110 | 0.06% | 8 | | Mar 2026 | 33.1K | 15.9% | 3 | 90 | 0.04% | 8 | | Apr 2026 | 27.1K | 14.4% | 3 | 70 | 0.04% | 8 | | May 2026 | 27.1K | 14.3% | 3 | 50 | 0.03% | 8 | | Jun 2026 | 27.1K | 16.6% | 3 | 70 | 0.04% | 8 | | Jul 2026 | 22.2K | 13.8% | 3 | 90 | 0.06% | 8 | | Aug 2026 | 27.1K | 16.7% | 3 | 70 | 0.04% | 8 | | Sep 2026 | 27.1K | 16.9% | 3 | 50 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Acast’s and Gumball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acast**: Measured on the search term “acast”. - **Gumball**: Measured on the search term “gumball podcast”. - [Acast profile](/demand/global-en/brands/acast) - [Gumball profile](/demand/global-en/brands/gumball) - [All podcast advertising platforms worldwide](/demand/global-en/categories/podcast-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Acast or Gumball more popular in search? In September 2026, Acast had more branded searches than Gumball among podcast advertising platforms worldwide. Acast had about 27,100 branded searches, while Gumball had 50. Acast made up 16.9% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. ## Cite this page Brandwave. "Acast vs Gumball: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/acast-vs-gumball This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/acast-vs-gumball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.