---
title: "Abyssale vs Innovid: Which is searched more?"
description: "Is Abyssale or Innovid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/abyssale-vs-innovid"
publisher: "Brandwave"
---

# Abyssale vs Innovid: Which is searched more?

Is Abyssale or Innovid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Abyssale and Innovid
- **Competitive set**: Ad creative automation platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Abyssale Share of Search**: 8.6%
- **Innovid Share of Search**: 10.5%

## Is Abyssale or Innovid more popular in search?

- In September 2026, Innovid had more branded searches than Abyssale among ad creative automation platforms worldwide. Innovid had about 4,400 branded searches, while Abyssale had 3,600. Innovid made up 10.5% of all ad creative automation platform searches we track, and Abyssale accounted for 8.6%.
- Innovid was ahead of Abyssale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abyssale’s share of searches among ad creative automation platforms worldwide moved from 9% to 8.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Innovid’s share of searches among ad creative automation platforms worldwide moved from 9% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## Top ad creative automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Abyssale was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Innovid did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Celtra | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Smartly.io | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Bannerflow | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| AdCreative.ai | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Abyssale | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Marpipe | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Flashtalking | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Innovid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about ad creative automation platforms

- Asked ChatGPT "Which ad creative automation platform should I use?": 1. AdCreative.ai, 2. Smartly.io, 3. Marpipe
- Asked ChatGPT "What are the best ad creative automation platforms?": 1. Celtra, 2. Bannerflow, 3. Abyssale, 4. AdCreative.ai, 5. Smartly.io
- Asked ChatGPT "What's the best ad creative automation platform for making ads at scale?": 1. Celtra, 2. Bannerflow, 3. Abyssale, 4. Marpipe, 5. Smartly.io
- Searched Google, AI Overview "creative production platform": 1. Smartly.io, 2. Celtra, 3. Bannerflow

Not named in any answer: Flashtalking and Innovid.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for ad creative automation platforms worldwide in September 2026?

- In September 2026, Bannerflow overtook Innovid to rank 4th among ad creative automation platforms worldwide, with 10.5% of the searches.
- In September 2026, Abyssale gained share of searches among ad creative automation platforms worldwide, from 7.4% to 8.6%.
- In September 2026, Innovid lost share of searches among ad creative automation platforms worldwide, from 11.2% to 10.5%.

## Month by month

| Month | Abyssale estimated searches | Abyssale Share of Search | Abyssale rank | Innovid estimated searches | Innovid Share of Search | Innovid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 9% | 3 | 5.4K | 9% | 5 |
| Nov 2025 | 4.4K | 7.7% | 5 | 5.4K | 9.5% | 4 |
| Dec 2025 | 4.4K | 9.1% | 3 | 4.4K | 9.1% | 5 |
| Jan 2026 | 4.4K | 7.7% | 5 | 5.4K | 9.5% | 4 |
| Feb 2026 | 4.4K | 8.4% | 5 | 5.4K | 10.4% | 4 |
| Mar 2026 | 4.4K | 7.2% | 6 | 5.4K | 8.8% | 5 |
| Apr 2026 | 4.4K | 8% | 5 | 5.4K | 9.9% | 4 |
| May 2026 | 4.4K | 8.9% | 4 | 4.4K | 8.9% | 6 |
| Jun 2026 | 3.6K | 7.9% | 6 | 4.4K | 9.7% | 5 |
| Jul 2026 | 4.4K | 10% | 4 | 4.4K | 10% | 5 |
| Aug 2026 | 2.9K | 7.4% | 6 | 4.4K | 11.2% | 4 |
| Sep 2026 | 3.6K | 8.6% | 6 | 4.4K | 10.5% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Abyssale’s and Innovid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Abyssale**: Measured on the search term “abyssale”.
- **Innovid**: Measured on the search term “innovid”.

- [Abyssale profile](/demand/global-en/brands/abyssale)
- [Innovid profile](/demand/global-en/brands/innovid)
- [All ad creative automation platforms worldwide](/demand/global-en/categories/ad-creative-automation-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Abyssale or Innovid more popular in search?

In September 2026, Innovid had more branded searches than Abyssale among ad creative automation platforms worldwide. Innovid had about 4,400 branded searches, while Abyssale had 3,600. Innovid made up 10.5% of all ad creative automation platform searches we track, and Abyssale accounted for 8.6%.

## Cite this page

Brandwave. "Abyssale vs Innovid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/abyssale-vs-innovid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abyssale-vs-innovid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
