---
title: "ABUS vs Kensington: Which is searched more?"
description: "Which is more popular in search, ABUS or Kensington? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/abus-vs-kensington-tech"
publisher: "Brandwave"
---

# ABUS vs Kensington: Which is searched more?

Which is more popular in search, ABUS or Kensington? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABUS and Kensington
- **Competitive set**: Cable lock brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ABUS Share of Search**: 20%
- **Kensington Share of Search**: 0.19%

## Which is more popular in search, ABUS or Kensington?

- In September 2026, ABUS had more branded searches than Kensington among cable lock brands worldwide. ABUS was estimated to have 90.5K branded searches compared to Kensington’s 880, and held a 20% Share of Search versus Kensington’s 0.19%.
- ABUS was ahead of Kensington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABUS’s estimated Share of Search among cable lock brands worldwide held steady at 20%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Kensington’s estimated Share of Search among cable lock brands worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 1K to 880.

## How did search popularity change for cable lock brands worldwide in September 2026?

- In September 2026, ABUS gained estimated Share of Search among cable lock brands worldwide, from 19.4% to 20%.
- Estimated monthly branded searches for Kensington worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Month by month

| Month | ABUS estimated searches | ABUS Share of Search | ABUS rank | Kensington estimated searches | Kensington Share of Search | Kensington rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 20% | 2 | 1K | 0.22% | 4 |
| Nov 2025 | 90.5K | 17.4% | 2 | 880 | 0.17% | 4 |
| Dec 2025 | 90.5K | 17.4% | 2 | 880 | 0.17% | 4 |
| Jan 2026 | 90.5K | 20% | 2 | 880 | 0.19% | 4 |
| Feb 2026 | 90.5K | 20% | 2 | 720 | 0.16% | 4 |
| Mar 2026 | 110K | 23.3% | 2 | 1K | 0.21% | 4 |
| Apr 2026 | 110K | 23.3% | 2 | 880 | 0.19% | 4 |
| May 2026 | 110K | 26.4% | 2 | 880 | 0.21% | 4 |
| Jun 2026 | 90.5K | 22.7% | 2 | 880 | 0.22% | 4 |
| Jul 2026 | 90.5K | 22.8% | 2 | 720 | 0.18% | 4 |
| Aug 2026 | 90.5K | 19.4% | 2 | 720 | 0.15% | 4 |
| Sep 2026 | 90.5K | 20% | 2 | 880 | 0.19% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using ABUS’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABUS**: Measured on the search term “abus”.
- **Kensington**: Measured on the search terms “kensington docking station”, “kensington lock”, “kensington mouse”, “kensington station” and “kensington tech”, summed into one figure.

- [ABUS profile](/demand/global-en/brands/abus)
- [Kensington profile](/demand/global-en/brands/kensington-tech)
- [All cable lock brands worldwide](/demand/global-en/categories/cable-lock-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABUS or Kensington?

In September 2026, ABUS had more branded searches than Kensington among cable lock brands worldwide. ABUS was estimated to have 90.5K branded searches compared to Kensington’s 880, and held a 20% Share of Search versus Kensington’s 0.19%.

## Cite this page

Brandwave. "ABUS vs Kensington: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/abus-vs-kensington-tech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abus-vs-kensington-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.