---
title: "Absorb LMS vs KnowBe4: Which is searched more?"
description: "Is Absorb LMS or KnowBe4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compliance training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/absorb-lms-vs-knowbe4"
publisher: "Brandwave"
---

# Absorb LMS vs KnowBe4: Which is searched more?

Is Absorb LMS or KnowBe4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compliance training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Absorb LMS and KnowBe4
- **Competitive set**: Compliance training platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Absorb LMS Share of Search**: 1.4%
- **KnowBe4 Share of Search**: 34.2%

## Is Absorb LMS or KnowBe4 more popular in search?

- In September 2026, KnowBe4 had more branded searches than Absorb LMS among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while Absorb LMS had 5,440. KnowBe4 made up 34.2% of all compliance training platform searches we track, and Absorb LMS accounted for 1.4%.
- KnowBe4 was ahead of Absorb LMS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Absorb LMS’s share of searches among compliance training platforms worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, KnowBe4’s share of searches among compliance training platforms worldwide moved from 36.7% to 34.2%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for compliance training platforms worldwide in September 2026?

- In September 2026, KnowBe4 lost share of searches among compliance training platforms worldwide, from 35.2% to 34.2%.
- Estimated monthly branded searches for Absorb LMS worldwide fell 33.2% over 12 measured months, from 8.1K to 5.4K in September 2026.

## Month by month

| Month | Absorb LMS estimated searches | Absorb LMS Share of Search | Absorb LMS rank | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 1.8% | 7 | 165K | 36.7% | 1 |
| Nov 2025 | 6.6K | 1.6% | 7 | 135K | 33.3% | 1 |
| Dec 2025 | 5.4K | 1.5% | 7 | 110K | 30.7% | 2 |
| Jan 2026 | 6.7K | 1.6% | 7 | 135K | 32.8% | 1 |
| Feb 2026 | 6.6K | 1.6% | 7 | 135K | 33.3% | 1 |
| Mar 2026 | 6.7K | 1.5% | 7 | 135K | 31.3% | 1 |
| Apr 2026 | 6.6K | 1.7% | 7 | 135K | 34.2% | 1 |
| May 2026 | 5.5K | 1.4% | 8 | 135K | 33.5% | 1 |
| Jun 2026 | 6.7K | 1.7% | 7 | 135K | 34.5% | 1 |
| Jul 2026 | 6.6K | 1.8% | 7 | 135K | 37.2% | 1 |
| Aug 2026 | 5.4K | 1.4% | 7 | 135K | 35.2% | 1 |
| Sep 2026 | 5.4K | 1.4% | 7 | 135K | 34.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Absorb LMS’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Absorb LMS**: Measured on the search terms “absorb lms”, “absorb lms app” and “absorb lms software”, summed into one figure.
- **KnowBe4**: Measured on the search term “knowbe4”.

- [Absorb LMS profile](/demand/global-en/brands/absorb-lms)
- [KnowBe4 profile](/demand/global-en/brands/knowbe4)
- [All compliance training platforms worldwide](/demand/global-en/categories/compliance-training-platforms): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Absorb LMS or KnowBe4 more popular in search?

In September 2026, KnowBe4 had more branded searches than Absorb LMS among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while Absorb LMS had 5,440. KnowBe4 made up 34.2% of all compliance training platform searches we track, and Absorb LMS accounted for 1.4%.

## Cite this page

Brandwave. "Absorb LMS vs KnowBe4: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/absorb-lms-vs-knowbe4

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/absorb-lms-vs-knowbe4. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.