---
title: "Abnormal vs Avanan: Which is more popular by branded search?"
description: "Which is more popular in search, Abnormal or Avanan? Compare estimated monthly branded-search demand and Share of Search inside the Email security gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/abnormal-vs-avanan"
publisher: "Brandwave"
---

# Abnormal vs Avanan: Which is more popular by branded search?

Which is more popular in search, Abnormal or Avanan? Compare estimated monthly branded-search demand and Share of Search inside the Email security gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Abnormal and Avanan
- **Competitive set**: Email security gateways
- **Market**: Global
- **Month measured**: Aug 2026
- **Abnormal Share of Search**: 39.8%
- **Avanan Share of Search**: 9.8%

## Which is more popular in search, Abnormal or Avanan?

- In August 2026, Abnormal had more branded searches than Avanan among email security gateways worldwide. Abnormal was estimated to have 135K branded searches compared to Avanan’s 33.1K, and held a 39.8% Share of Search versus Avanan’s 9.8%.
- Abnormal was ahead of Avanan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide moved from 37.6% to 39.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide moved from 9.2% to 9.8%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for email security gateways worldwide in August 2026?

- In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.

## Month by month

| Month | Abnormal estimated searches | Abnormal Share of Search | Abnormal rank | Avanan estimated searches | Avanan Share of Search | Avanan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 37.6% | 1 | 33.1K | 9.2% | 4 |
| Nov 2025 | 135K | 40.2% | 1 | 33.1K | 9.8% | 4 |
| Dec 2025 | 135K | 41.5% | 1 | 33.1K | 10.2% | 4 |
| Jan 2026 | 165K | 41.7% | 1 | 40.5K | 10.2% | 4 |
| Feb 2026 | 135K | 40% | 1 | 33.1K | 9.8% | 4 |
| Mar 2026 | 135K | 36.2% | 1 | 33.1K | 8.9% | 4 |
| Apr 2026 | 135K | 39.7% | 1 | 33.1K | 9.7% | 4 |
| May 2026 | 135K | 39.8% | 1 | 33.1K | 9.8% | 4 |
| Jun 2026 | 135K | 37.6% | 1 | 33.1K | 9.2% | 4 |
| Jul 2026 | 135K | 40.7% | 1 | 33.1K | 10% | 4 |
| Aug 2026 | 135K | 39.8% | 1 | 33.1K | 9.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Abnormal’s and Avanan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Abnormal**: Measured on the search term “abnormal”.
- **Avanan**: Measured on the search term “avanan”.

- [Abnormal profile](/demand/global-en/brands/abnormal)
- [Avanan profile](/demand/global-en/brands/avanan)
- [All email security gateways worldwide](/demand/global-en/categories/email-security-gateways): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Abnormal or Avanan?

In August 2026, Abnormal had more branded searches than Avanan among email security gateways worldwide. Abnormal was estimated to have 135K branded searches compared to Avanan’s 33.1K, and held a 39.8% Share of Search versus Avanan’s 9.8%.

## Cite this page

Brandwave. "Abnormal vs Avanan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/abnormal-vs-avanan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abnormal-vs-avanan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.