--- title: "Abercrombie & Fitch vs Lee: Which is searched more?" description: "Is Abercrombie & Fitch or Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/abercrombie-and-fitch-vs-lee-jeans" publisher: "Brandwave" --- # Abercrombie & Fitch vs Lee: Which is searched more? Is Abercrombie & Fitch or Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abercrombie & Fitch and Lee - **Competitive set**: Cargo pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Abercrombie & Fitch Share of Search**: 13% - **Lee Share of Search**: 0.64% ## Is Abercrombie & Fitch or Lee more popular in search? - In September 2026, Abercrombie & Fitch had more branded searches than Lee among cargo pants brands worldwide. Abercrombie & Fitch had about 2.2 million branded searches, while Lee had 110,000. Abercrombie & Fitch made up 13% of all cargo pants brand searches we track, and Lee accounted for 0.64%. - Abercrombie & Fitch was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide moved from 10.9% to 13%, and its estimated monthly branded searches held steady at 2.2M. - Across the 12 months ending September 2026, Lee’s share of searches among cargo pants brands worldwide moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 135K to 110K. ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Abercrombie & Fitch was mentioned in two out of three: in two of the three ChatGPT answers. Lee did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 3 of 3 | | Dickies | 2nd | 3 of 3 | 3 of 3 | | Uniqlo | 3rd | 2 of 3 | 2 of 3 | | Abercrombie & Fitch | 3rd | 2 of 3 | 2 of 3 | | Wrangler | 5th | 2 of 3 | 2 of 3 | | Levi's | 6th | 1 of 3 | 1 of 3 | | 5.11 Tactical | 6th | 2 of 3 | 2 of 3 | | Lee | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy?": 1. Dickies, 2. Carhartt, 3. Abercrombie & Fitch, 4. Levi's, 5. Wrangler - Asked ChatGPT "What are the best cargo pants brands?": 1. Carhartt, 2. Dickies, 3. Uniqlo, 4. Abercrombie & Fitch, 5. 5.11 Tactical - Asked ChatGPT "What's the best cargo pants brand for everyday wear?": 1. Carhartt, 2. Dickies, 3. Wrangler, 4. Uniqlo, 5. 5.11 Tactical Not named in any answer: Lee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo pants brands worldwide in September 2026? - In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Abercrombie & Fitch estimated searches | Abercrombie & Fitch Share of Search | Abercrombie & Fitch rank | Lee estimated searches | Lee Share of Search | Lee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 10.9% | 2 | 135K | 0.66% | 6 | | Nov 2025 | 2.7M | 10.9% | 2 | 165K | 0.66% | 6 | | Dec 2025 | 2.7M | 13% | 2 | 135K | 0.64% | 6 | | Jan 2026 | 2.2M | 10.9% | 2 | 135K | 0.66% | 6 | | Feb 2026 | 1.8M | 12.8% | 2 | 110K | 0.77% | 6 | | Mar 2026 | 2.2M | 12.8% | 2 | 135K | 0.77% | 6 | | Apr 2026 | 1.8M | 10.9% | 2 | 135K | 0.8% | 6 | | May 2026 | 2.2M | 13% | 2 | 135K | 0.78% | 6 | | Jun 2026 | 1.8M | 12.9% | 2 | 110K | 0.77% | 6 | | Jul 2026 | 2.2M | 15.3% | 2 | 90.5K | 0.62% | 6 | | Aug 2026 | 2.7M | 15.5% | 2 | 110K | 0.62% | 6 | | Sep 2026 | 2.2M | 13% | 2 | 110K | 0.64% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Abercrombie & Fitch’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abercrombie & Fitch**: Measured on the search term “abercrombie and fitch”. - **Lee**: Measured on the search term “lee jeans”. - [Abercrombie & Fitch profile](/demand/global-en/brands/abercrombie-and-fitch) - [Lee profile](/demand/global-en/brands/lee-jeans) - [All cargo pants brands worldwide](/demand/global-en/categories/cargo-pants-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abercrombie & Fitch or Lee more popular in search? In September 2026, Abercrombie & Fitch had more branded searches than Lee among cargo pants brands worldwide. Abercrombie & Fitch had about 2.2 million branded searches, while Lee had 110,000. Abercrombie & Fitch made up 13% of all cargo pants brand searches we track, and Lee accounted for 0.64%. ## Cite this page Brandwave. "Abercrombie & Fitch vs Lee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/abercrombie-and-fitch-vs-lee-jeans This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abercrombie-and-fitch-vs-lee-jeans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.