---
title: "ABB vs Siemens: Which is more popular by branded search?"
description: "Which is more popular in search, ABB or Siemens? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/abb-vs-siemens"
publisher: "Brandwave"
---

# ABB vs Siemens: Which is more popular by branded search?

Which is more popular in search, ABB or Siemens? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABB and Siemens
- **Competitive set**: Industrial automation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ABB Share of Search**: 22.6%
- **Siemens Share of Search**: 50.2%

## Which is more popular in search, ABB or Siemens?

- In August 2026, Siemens had more branded searches than ABB among industrial automation platforms worldwide. Siemens was estimated to have 1.2M branded searches compared to ABB’s 550K, and held a 50.2% Share of Search versus ABB’s 22.6%.
- Siemens was ahead of ABB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide moved from 26.4% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide moved from 47.8% to 50.2%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for industrial automation platforms worldwide in August 2026?

- Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Month by month

| Month | ABB estimated searches | ABB Share of Search | ABB rank | Siemens estimated searches | Siemens Share of Search | Siemens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 26.4% | 2 | 1.2M | 47.8% | 1 |
| Nov 2025 | 550K | 20.3% | 2 | 1.5M | 55.3% | 1 |
| Dec 2025 | 550K | 23.8% | 2 | 1.2M | 52.8% | 1 |
| Jan 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Feb 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Mar 2026 | 550K | 21.5% | 3 | 1.2M | 47.8% | 1 |
| Apr 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| May 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Jun 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Jul 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Aug 2026 | 550K | 22.6% | 2 | 1.2M | 50.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABB**: Measured on the search term “abb”.
- **Siemens**: Measured on the search term “siemens”.

- [ABB profile](/demand/global-en/brands/abb)
- [Siemens profile](/demand/global-en/brands/siemens)
- [All industrial automation platforms worldwide](/demand/global-en/categories/industrial-automation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABB or Siemens?

In August 2026, Siemens had more branded searches than ABB among industrial automation platforms worldwide. Siemens was estimated to have 1.2M branded searches compared to ABB’s 550K, and held a 50.2% Share of Search versus ABB’s 22.6%.

## Cite this page

Brandwave. "ABB vs Siemens: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/abb-vs-siemens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abb-vs-siemens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.