---
title: "ABB vs Rockwell Automation: Which is more popular by branded search?"
description: "Which is more popular in search, ABB or Rockwell Automation? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/abb-vs-rockwell-automation"
publisher: "Brandwave"
---

# ABB vs Rockwell Automation: Which is more popular by branded search?

Which is more popular in search, ABB or Rockwell Automation? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABB and Rockwell Automation
- **Competitive set**: Industrial automation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ABB Share of Search**: 22.6%
- **Rockwell Automation Share of Search**: 4.5%

## Which is more popular in search, ABB or Rockwell Automation?

- In August 2026, ABB had more branded searches than Rockwell Automation among industrial automation platforms worldwide. ABB was estimated to have 550K branded searches compared to Rockwell Automation’s 110K, and held a 22.6% Share of Search versus Rockwell Automation’s 4.5%.
- ABB was ahead of Rockwell Automation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide moved from 26.4% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Rockwell Automation’s estimated Share of Search among industrial automation platforms worldwide moved from 4.3% to 4.5%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for industrial automation platforms worldwide in August 2026?

- Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Month by month

| Month | ABB estimated searches | ABB Share of Search | ABB rank | Rockwell Automation estimated searches | Rockwell Automation Share of Search | Rockwell Automation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 26.4% | 2 | 110K | 4.3% | 4 |
| Nov 2025 | 550K | 20.3% | 2 | 110K | 4.1% | 4 |
| Dec 2025 | 550K | 23.8% | 2 | 90.5K | 3.9% | 4 |
| Jan 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Feb 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Mar 2026 | 550K | 21.5% | 3 | 110K | 4.3% | 4 |
| Apr 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| May 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Jun 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Jul 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Aug 2026 | 550K | 22.6% | 2 | 110K | 4.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABB**: Measured on the search term “abb”.
- **Rockwell Automation**: Measured on the search term “rockwell automation”.

- [ABB profile](/demand/global-en/brands/abb)
- [Rockwell Automation profile](/demand/global-en/brands/rockwell-automation)
- [All industrial automation platforms worldwide](/demand/global-en/categories/industrial-automation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABB or Rockwell Automation?

In August 2026, ABB had more branded searches than Rockwell Automation among industrial automation platforms worldwide. ABB was estimated to have 550K branded searches compared to Rockwell Automation’s 110K, and held a 22.6% Share of Search versus Rockwell Automation’s 4.5%.

## Cite this page

Brandwave. "ABB vs Rockwell Automation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/abb-vs-rockwell-automation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/abb-vs-rockwell-automation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.