--- title: "AB Tasty vs Split: Which is searched more?" description: "Is AB Tasty or Split more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-split" publisher: "Brandwave" --- # AB Tasty vs Split: Which is searched more? Is AB Tasty or Split more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AB Tasty and Split - **Competitive set**: A/B testing platforms - **Market**: Global - **Month measured**: Sep 2026 - **AB Tasty Share of Search**: 1% - **Split Share of Search**: 0.45% ## Is AB Tasty or Split more popular in search? - In September 2026, AB Tasty had more branded searches than Split among A/B testing platforms worldwide. AB Tasty had about 6,600 branded searches, while Split had 2,930. AB Tasty made up 1% of all A/B testing platform searches we track, and Split accounted for 0.45%. - AB Tasty was ahead of Split in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AB Tasty’s share of searches among A/B testing platforms worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Split’s share of searches among A/B testing platforms worldwide moved from 0.68% to 0.45%, and its estimated monthly branded searches moved from 3.8K to 2.9K. ## Top A/B testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AB Tasty was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Split was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AB Tasty was listed before Split in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PostHog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Statsig | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Optimizely | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | VWO | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GrowthBook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LaunchDarkly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Eppo | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Convert Experiences | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Split | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about A/B testing platforms - Asked ChatGPT "Which A/B testing platform should I use?": 1. PostHog, 2. Statsig, 3. GrowthBook, 4. VWO, 5. Optimizely - Asked ChatGPT "What are the best A/B testing platforms?": 1. Statsig, 2. PostHog, 3. VWO, 4. Optimizely, 5. GrowthBook, 6. LaunchDarkly, 7. Convert Experiences, 8. Eppo - Asked ChatGPT "What's the best A/B testing platform for A marketing team?": 1. VWO, 2. Optimizely, 3. AB Tasty, 4. PostHog - Searched Google, AI Overview "a/b testing platform": 1. Optimizely, 2. AB Tasty, 3. Statsig, 4. PostHog, 5. LaunchDarkly, 6. GrowthBook, 7. Eppo, 8. VWO, 9. Split - Searched Google, AI Overview "website testing software": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for A/B testing platforms worldwide in September 2026? - Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026. ## Month by month | Month | AB Tasty estimated searches | AB Tasty Share of Search | AB Tasty rank | Split estimated searches | Split Share of Search | Split rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.8% | 8 | 3.8K | 0.68% | 9 | | Nov 2025 | 8.1K | 1.6% | 8 | 3.3K | 0.64% | 9 | | Dec 2025 | 6.6K | 1.3% | 8 | 2.8K | 0.54% | 9 | | Jan 2026 | 9.9K | 1.6% | 8 | 3.4K | 0.53% | 9 | | Feb 2026 | 8.1K | 1.6% | 8 | 2.8K | 0.53% | 9 | | Mar 2026 | 8.1K | 1.4% | 8 | 3.6K | 0.6% | 9 | | Apr 2026 | 8.1K | 1.5% | 8 | 2.9K | 0.53% | 9 | | May 2026 | 6.6K | 1.2% | 8 | 2.8K | 0.5% | 9 | | Jun 2026 | 8.1K | 1.3% | 8 | 2.7K | 0.44% | 9 | | Jul 2026 | 6.6K | 1.1% | 8 | 2.4K | 0.39% | 9 | | Aug 2026 | 6.6K | 1.1% | 8 | 2.5K | 0.41% | 9 | | Sep 2026 | 6.6K | 1% | 8 | 2.9K | 0.45% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using AB Tasty’s and Split’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AB Tasty**: Measured on the search term “ab tasty”. - **Split**: Measured on the search terms “split experimentation”, “split feature”, “split feature flag”, “split flag” and “split io”, summed into one figure. - [AB Tasty profile](/demand/global-en/brands/ab-tasty) - [Split profile](/demand/global-en/brands/split) - [All A/B testing platforms worldwide](/demand/global-en/categories/ab-testing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AB Tasty or Split more popular in search? In September 2026, AB Tasty had more branded searches than Split among A/B testing platforms worldwide. AB Tasty had about 6,600 branded searches, while Split had 2,930. AB Tasty made up 1% of all A/B testing platform searches we track, and Split accounted for 0.45%. ## Cite this page Brandwave. "AB Tasty vs Split: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-split This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-split. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.