---
title: "AB Tasty vs Optimizely: Which is more popular by branded search?"
description: "Which is more popular in search, AB Tasty or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-optimizely"
publisher: "Brandwave"
---

# AB Tasty vs Optimizely: Which is more popular by branded search?

Which is more popular in search, AB Tasty or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AB Tasty and Optimizely
- **Competitive set**: A/B testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **AB Tasty Share of Search**: 2.5%
- **Optimizely Share of Search**: 92.5%

## Which is more popular in search, AB Tasty or Optimizely?

- In August 2026, Optimizely had more branded searches than AB Tasty among A/B testing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to AB Tasty’s 6.6K, and held a 92.5% Share of Search versus AB Tasty’s 2.5%.
- Optimizely was ahead of AB Tasty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide moved from 91.2% to 92.5%, and its estimated monthly branded searches held steady at 248K.

## How did search popularity change for A/B testing platforms worldwide in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
- Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Month by month

| Month | AB Tasty estimated searches | AB Tasty Share of Search | AB Tasty rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 3.6% | 3 | 248K | 91.2% | 1 |
| Nov 2025 | 8.1K | 3% | 3 | 248K | 91.9% | 1 |
| Dec 2025 | 6.6K | 2.5% | 3 | 248K | 92.5% | 1 |
| Jan 2026 | 9.9K | 3% | 3 | 303K | 92.7% | 1 |
| Feb 2026 | 8.1K | 3% | 3 | 248K | 91.8% | 1 |
| Mar 2026 | 8.1K | 3% | 3 | 248K | 90.9% | 1 |
| Apr 2026 | 8.1K | 2.9% | 3 | 248K | 89.8% | 1 |
| May 2026 | 6.6K | 2.4% | 3 | 247K | 91.5% | 1 |
| Jun 2026 | 8.1K | 3% | 3 | 248K | 91% | 1 |
| Jul 2026 | 6.6K | 2.4% | 3 | 248K | 91.5% | 1 |
| Aug 2026 | 6.6K | 2.5% | 3 | 248K | 92.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AB Tasty’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AB Tasty**: Measured on the search terms “ab tasty” and “ab tasty server side”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.

- [AB Tasty profile](/demand/global-en/brands/ab-tasty)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All A/B testing platforms worldwide](/demand/global-en/categories/ab-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AB Tasty or Optimizely?

In August 2026, Optimizely had more branded searches than AB Tasty among A/B testing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to AB Tasty’s 6.6K, and held a 92.5% Share of Search versus AB Tasty’s 2.5%.

## Cite this page

Brandwave. "AB Tasty vs Optimizely: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ab-tasty-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.