---
title: "Aareon vs HomeMaster: Which is searched more?"
description: "Which is more popular in search, Aareon or HomeMaster? Compare estimated monthly branded-search demand and Share of Search inside the Social housing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aareon-vs-homemaster"
publisher: "Brandwave"
---

# Aareon vs HomeMaster: Which is searched more?

Which is more popular in search, Aareon or HomeMaster? Compare estimated monthly branded-search demand and Share of Search inside the Social housing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aareon and HomeMaster
- **Competitive set**: Social housing software
- **Market**: Global
- **Month measured**: Aug 2026
- **Aareon Share of Search**: 0.28%
- **HomeMaster Share of Search**: 0.34%

## Which is more popular in search, Aareon or HomeMaster?

- In August 2026, HomeMaster had more branded searches than Aareon among social housing software worldwide. HomeMaster was estimated to have 5.4K branded searches compared to Aareon’s 4.4K, and held a 0.34% Share of Search versus Aareon’s 0.28%.
- HomeMaster was ahead of Aareon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aareon’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.28%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.34%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for social housing software worldwide in August 2026?

- In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.
- In August 2026, Aareon lost estimated Share of Search among social housing software worldwide, from 0.83% to 0.28%.

## Month by month

| Month | Aareon estimated searches | Aareon Share of Search | Aareon rank | HomeMaster estimated searches | HomeMaster Share of Search | HomeMaster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.85% | 4 | 5.4K | 0.85% | 5 |
| Nov 2025 | 5.4K | 0.86% | 4 | 5.4K | 0.86% | 5 |
| Dec 2025 | 4.4K | 0.73% | 5 | 5.4K | 0.89% | 4 |
| Jan 2026 | 5.4K | 0.72% | 4 | 5.4K | 0.72% | 5 |
| Feb 2026 | 5.4K | 0.59% | 4 | 5.4K | 0.59% | 5 |
| Mar 2026 | 5.4K | 0.58% | 4 | 5.4K | 0.58% | 5 |
| Apr 2026 | 5.4K | 0.5% | 4 | 5.4K | 0.5% | 5 |
| May 2026 | 4.4K | 0.48% | 5 | 5.4K | 0.59% | 4 |
| Jun 2026 | 4.4K | 0.99% | 5 | 5.4K | 1.2% | 4 |
| Jul 2026 | 4.4K | 0.83% | 5 | 5.4K | 1% | 4 |
| Aug 2026 | 4.4K | 0.28% | 5 | 5.4K | 0.34% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aareon’s and HomeMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aareon**: Measured on the search term “aareon”.
- **HomeMaster**: Measured on the search term “homemaster”.

- [Aareon profile](/demand/global-en/brands/aareon)
- [HomeMaster profile](/demand/global-en/brands/homemaster)
- [All social housing software worldwide](/demand/global-en/categories/housing-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aareon or HomeMaster?

In August 2026, HomeMaster had more branded searches than Aareon among social housing software worldwide. HomeMaster was estimated to have 5.4K branded searches compared to Aareon’s 4.4K, and held a 0.34% Share of Search versus Aareon’s 0.28%.

## Cite this page

Brandwave. "Aareon vs HomeMaster: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aareon-vs-homemaster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aareon-vs-homemaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.