---
title: "8x8 vs Nextiva: Which is more popular by branded search?"
description: "Which is more popular in search, 8x8 or Nextiva? Compare estimated monthly branded-search demand and Share of Search inside the Voip providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/8x8-vs-nextiva"
publisher: "Brandwave"
---

# 8x8 vs Nextiva: Which is more popular by branded search?

Which is more popular in search, 8x8 or Nextiva? Compare estimated monthly branded-search demand and Share of Search inside the Voip providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 8x8 and Nextiva
- **Competitive set**: Voip providers
- **Market**: Global
- **Month measured**: Aug 2026
- **8x8 Share of Search**: 5.2%
- **Nextiva Share of Search**: 10.1%

## Which is more popular in search, 8x8 or Nextiva?

- In August 2026, Nextiva had more branded searches than 8x8 among voip providers worldwide. Nextiva was estimated to have 52.7K branded searches compared to 8x8’s 27.1K, and held a 10.1% Share of Search versus 8x8’s 5.2%.
- Nextiva was ahead of 8x8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among voip providers worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Nextiva’s estimated Share of Search among voip providers worldwide moved from 9.2% to 10.1%, and its estimated monthly branded searches moved from 53K to 52.7K.

## How did search popularity change for voip providers worldwide in August 2026?

- In August 2026, 8x8 gained estimated Share of Search among voip providers worldwide, from 3.5% to 5.2%.
- Nextiva’s estimated Share of Search among voip providers worldwide has lost ground for 3 months in a row, from 10.9% to 10.1% in August 2026.

## Month by month

| Month | 8x8 estimated searches | 8x8 Share of Search | 8x8 rank | Nextiva estimated searches | Nextiva Share of Search | Nextiva rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 7% | 6 | 53K | 9.2% | 5 |
| Nov 2025 | 33.1K | 6.5% | 6 | 53.6K | 10.6% | 5 |
| Dec 2025 | 33.1K | 6.6% | 6 | 53.4K | 10.7% | 5 |
| Jan 2026 | 33.1K | 5.7% | 6 | 64.7K | 11.2% | 5 |
| Feb 2026 | 33.1K | 6.6% | 6 | 54.2K | 10.9% | 5 |
| Mar 2026 | 40.5K | 7% | 6 | 55.3K | 9.5% | 5 |
| Apr 2026 | 33.1K | 6% | 6 | 55.6K | 10% | 5 |
| May 2026 | 33.1K | 6.6% | 6 | 54.8K | 10.9% | 5 |
| Jun 2026 | 22.2K | 4.4% | 6 | 53.5K | 10.6% | 5 |
| Jul 2026 | 18.1K | 3.5% | 6 | 53.2K | 10.3% | 5 |
| Aug 2026 | 27.1K | 5.2% | 6 | 52.7K | 10.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 8x8’s and Nextiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **8x8**: Measured on the search term “8x8 inc”.
- **Nextiva**: Measured on the search terms “nextiva”, “nextiva app”, “nextiva business phone”, “nextiva com”, “nextiva phone system”, “nextiva software”, “nextiva voip” and “nextiva xbert”, summed into one figure.

- [8x8 profile](/demand/global-en/brands/8x8)
- [Nextiva profile](/demand/global-en/brands/nextiva)
- [All voip providers worldwide](/demand/global-en/categories/voip-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 8x8 or Nextiva?

In August 2026, Nextiva had more branded searches than 8x8 among voip providers worldwide. Nextiva was estimated to have 52.7K branded searches compared to 8x8’s 27.1K, and held a 10.1% Share of Search versus 8x8’s 5.2%.

## Cite this page

Brandwave. "8x8 vs Nextiva: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/8x8-vs-nextiva

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/8x8-vs-nextiva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.