--- title: "8BitDo vs Xbox: Which is searched more?" description: "Is 8BitDo or Xbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-xbox" publisher: "Brandwave" --- # 8BitDo vs Xbox: Which is searched more? Is 8BitDo or Xbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 8BitDo and Xbox - **Competitive set**: Game controller brands - **Market**: Global - **Month measured**: Sep 2026 - **8BitDo Share of Search**: 10.3% - **Xbox Share of Search**: 20.5% ## Is 8BitDo or Xbox more popular in search? - In September 2026, Xbox had more branded searches than 8BitDo among game controller brands worldwide. Xbox had about 734,000 branded searches, while 8BitDo had 368,000. Xbox made up 20.5% of all game controller brand searches we track, and 8BitDo accounted for 10.3%. - Xbox was ahead of 8BitDo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide moved from 9% to 10.3%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide moved from 26.1% to 20.5%, and its estimated monthly branded searches moved from 874K to 734K. ## Top game controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xbox appeared in all five answers. 8BitDo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. 8BitDo and Xbox were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 8BitDo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | GameSir | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | PlayStation | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Razer | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCUF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backbone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GuliKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turtle Beach | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Nacon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about game controller brands - Asked ChatGPT "What's the best controller for PC gaming?": 1. Xbox, 2. 8BitDo, 3. PlayStation, 4. Razer - Asked ChatGPT "Which game controller should I buy?": 1. Xbox, 2. PlayStation, 3. GameSir - Asked ChatGPT "What are the best third-party controllers?": 1. Xbox, 2. PlayStation, 3. GameSir, 4. 8BitDo, 5. Razer, 6. Turtle Beach - Searched Google, AI Overview "game controller": 1. 8BitDo, 2. GameSir, 3. PlayStation, 4. Xbox - Searched Google, AI Overview "best pc controller": 1. GameSir, 2. 8BitDo, 3. Razer, 4. Xbox Not named in any answer: SCUF, Backbone, PowerA, GuliKit, Nacon and HORI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for game controller brands worldwide in September 2026? - In September 2026, Xbox lost share of searches among game controller brands worldwide, from 25.7% to 20.5%. - In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%. ## Month by month | Month | 8BitDo estimated searches | 8BitDo Share of Search | 8BitDo rank | Xbox estimated searches | Xbox Share of Search | Xbox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 9% | 3 | 874K | 26.1% | 2 | | Nov 2025 | 368K | 8.1% | 3 | 1.3M | 28.5% | 2 | | Dec 2025 | 368K | 7.1% | 3 | 1.5M | 29.2% | 2 | | Jan 2026 | 450K | 11.6% | 3 | 988K | 25.5% | 2 | | Feb 2026 | 301K | 10.2% | 3 | 838K | 28.5% | 2 | | Mar 2026 | 301K | 9.4% | 3 | 838K | 26.2% | 2 | | Apr 2026 | 301K | 10.9% | 3 | 715K | 26% | 2 | | May 2026 | 368K | 11.6% | 3 | 919K | 29% | 2 | | Jun 2026 | 301K | 8.9% | 3 | 974K | 28.7% | 2 | | Jul 2026 | 301K | 9.1% | 3 | 919K | 27.7% | 2 | | Aug 2026 | 368K | 10.8% | 3 | 874K | 25.7% | 2 | | Sep 2026 | 368K | 10.3% | 3 | 734K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using 8BitDo’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **8BitDo**: Measured on the search term “8bitdo”. - **Xbox**: Measured on the search terms “xbox controller” and “xbox wireless controller”, summed into one figure. - [8BitDo profile](/demand/global-en/brands/8bitdo) - [Xbox profile](/demand/global-en/brands/xbox) - [All game controller brands worldwide](/demand/global-en/categories/game-controller-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 8BitDo or Xbox more popular in search? In September 2026, Xbox had more branded searches than 8BitDo among game controller brands worldwide. Xbox had about 734,000 branded searches, while 8BitDo had 368,000. Xbox made up 20.5% of all game controller brand searches we track, and 8BitDo accounted for 10.3%. ## Cite this page Brandwave. "8BitDo vs Xbox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-xbox This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-xbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.