--- title: "8BitDo vs Backbone: Which is searched more?" description: "Is 8BitDo or Backbone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-backbone" publisher: "Brandwave" --- # 8BitDo vs Backbone: Which is searched more? Is 8BitDo or Backbone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 8BitDo and Backbone - **Competitive set**: Game controller brands - **Market**: Global - **Month measured**: Sep 2026 - **8BitDo Share of Search**: 10.3% - **Backbone Share of Search**: 1.2% ## Is 8BitDo or Backbone more popular in search? - In September 2026, 8BitDo had more branded searches than Backbone among game controller brands worldwide. 8BitDo had about 368,000 branded searches, while Backbone had 41,900. 8BitDo made up 10.3% of all game controller brand searches we track, and Backbone accounted for 1.2%. - 8BitDo was ahead of Backbone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide moved from 9% to 10.3%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Backbone’s share of searches among game controller brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 51.2K to 41.9K. ## Top game controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 8BitDo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Backbone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 8BitDo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | GameSir | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | PlayStation | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Razer | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCUF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backbone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GuliKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turtle Beach | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Nacon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about game controller brands - Asked ChatGPT "What's the best controller for PC gaming?": 1. Xbox, 2. 8BitDo, 3. PlayStation, 4. Razer - Asked ChatGPT "Which game controller should I buy?": 1. Xbox, 2. PlayStation, 3. GameSir - Asked ChatGPT "What are the best third-party controllers?": 1. Xbox, 2. PlayStation, 3. GameSir, 4. 8BitDo, 5. Razer, 6. Turtle Beach - Searched Google, AI Overview "game controller": 1. 8BitDo, 2. GameSir, 3. PlayStation, 4. Xbox - Searched Google, AI Overview "best pc controller": 1. GameSir, 2. 8BitDo, 3. Razer, 4. Xbox Not named in any answer: SCUF, Backbone, PowerA, GuliKit, Nacon and HORI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for game controller brands worldwide in September 2026? - In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%. - Estimated monthly branded searches for Backbone worldwide fell 18.2% over 12 measured months, from 51.2K to 41.9K in September 2026. ## Month by month | Month | 8BitDo estimated searches | 8BitDo Share of Search | 8BitDo rank | Backbone estimated searches | Backbone Share of Search | Backbone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 9% | 3 | 51.2K | 1.5% | 6 | | Nov 2025 | 368K | 8.1% | 3 | 67.6K | 1.5% | 6 | | Dec 2025 | 368K | 7.1% | 3 | 87.6K | 1.7% | 6 | | Jan 2026 | 450K | 11.6% | 3 | 51.2K | 1.3% | 6 | | Feb 2026 | 301K | 10.2% | 3 | 41.9K | 1.4% | 6 | | Mar 2026 | 301K | 9.4% | 3 | 41.9K | 1.3% | 6 | | Apr 2026 | 301K | 10.9% | 3 | 41.9K | 1.5% | 6 | | May 2026 | 368K | 11.6% | 3 | 37K | 1.2% | 6 | | Jun 2026 | 301K | 8.9% | 3 | 37K | 1.1% | 6 | | Jul 2026 | 301K | 9.1% | 3 | 41.9K | 1.3% | 6 | | Aug 2026 | 368K | 10.8% | 3 | 41.9K | 1.2% | 6 | | Sep 2026 | 368K | 10.3% | 3 | 41.9K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using 8BitDo’s and Backbone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **8BitDo**: Measured on the search term “8bitdo”. - **Backbone**: Measured on the search terms “backbone controller” and “backbone one”, summed into one figure. - [8BitDo profile](/demand/global-en/brands/8bitdo) - [Backbone profile](/demand/global-en/brands/backbone) - [All game controller brands worldwide](/demand/global-en/categories/game-controller-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 8BitDo or Backbone more popular in search? In September 2026, 8BitDo had more branded searches than Backbone among game controller brands worldwide. 8BitDo had about 368,000 branded searches, while Backbone had 41,900. 8BitDo made up 10.3% of all game controller brand searches we track, and Backbone accounted for 1.2%. ## Cite this page Brandwave. "8BitDo vs Backbone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-backbone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/8bitdo-vs-backbone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.