--- title: "6sense vs HubSpot: Which is searched more?" description: "Is 6sense or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/6sense-vs-hubspot" publisher: "Brandwave" --- # 6sense vs HubSpot: Which is searched more? Is 6sense or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 6sense and HubSpot - **Competitive set**: B2B website personalization platforms - **Market**: Global - **Month measured**: Sep 2026 - **6sense Share of Search**: 5.8% - **HubSpot Share of Search**: 80.4% ## Is 6sense or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than 6sense among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while 6sense had 110,000. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and 6sense accounted for 5.8%. - HubSpot was ahead of 6sense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 6sense’s share of searches among B2B website personalization platforms worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, HubSpot’s share of searches among B2B website personalization platforms worldwide moved from 79.4% to 80.4%, and its estimated monthly branded searches held steady at 1.5M. ## Top B2B website personalization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 6sense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 6sense was listed before HubSpot in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Demandbase | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Optimizely | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | 6sense | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mutiny | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | HubSpot | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Personyze | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kameleoon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B website personalization platforms - Asked ChatGPT "Which B2B website personalization platform should I use?": 1. 6sense, 2. HubSpot, 3. Optimizely, 4. Mutiny - Asked ChatGPT "What are the best B2B website personalization platforms?": 1. Demandbase, 2. 6sense, 3. Optimizely, 4. Personyze, 5. HubSpot, 6. Mutiny - Asked ChatGPT "What's the best B2B website personalization platform for target account visitors?": 1. Demandbase, 2. Mutiny, 3. 6sense, 4. HubSpot - Searched Google, AI Overview "website personalization software": 1. Optimizely, 2. Personyze - Searched Google, AI Overview "b2b website personalization platform": 1. Mutiny, 2. Demandbase, 3. Optimizely, 4. HubSpot Not named in any answer: Kameleoon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B website personalization platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among B2B website personalization platforms worldwide, from 77% to 80.4%. - In September 2026, 6sense lost share of searches among B2B website personalization platforms worldwide, from 6.8% to 5.8%. ## Month by month | Month | 6sense estimated searches | 6sense Share of Search | 6sense rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.9% | 3 | 1.5M | 79.4% | 1 | | Nov 2025 | 110K | 6.8% | 3 | 1.3M | 77% | 1 | | Dec 2025 | 110K | 7.8% | 3 | 1M | 73.6% | 1 | | Jan 2026 | 110K | 5.6% | 3 | 1.5M | 78.3% | 1 | | Feb 2026 | 90.5K | 5.6% | 3 | 1.3M | 78.1% | 1 | | Mar 2026 | 110K | 5.7% | 3 | 1.6M | 80.5% | 1 | | Apr 2026 | 110K | 5.8% | 3 | 1.5M | 80.5% | 1 | | May 2026 | 110K | 6.7% | 3 | 1.3M | 77.1% | 1 | | Jun 2026 | 90.5K | 4.8% | 3 | 1.5M | 81.1% | 1 | | Jul 2026 | 110K | 6.8% | 3 | 1.3M | 77% | 1 | | Aug 2026 | 110K | 6.8% | 3 | 1.2M | 77% | 1 | | Sep 2026 | 110K | 5.8% | 3 | 1.5M | 80.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using 6sense’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **6sense**: Measured on the search term “6sense”. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [6sense profile](/demand/global-en/brands/6sense) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All B2B website personalization platforms worldwide](/demand/global-en/categories/b2b-website-personalization-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 6sense or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than 6sense among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while 6sense had 110,000. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and 6sense accounted for 5.8%. ## Cite this page Brandwave. "6sense vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/6sense-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/6sense-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.