--- title: "6sense vs Clay: Which is searched more?" description: "Is 6sense or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/6sense-vs-clay" publisher: "Brandwave" --- # 6sense vs Clay: Which is searched more? Is 6sense or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 6sense and Clay - **Competitive set**: Sales intelligence platforms - **Market**: Global - **Month measured**: Sep 2026 - **6sense Share of Search**: 11.1% - **Clay Share of Search**: 0.4% ## Is 6sense or Clay more popular in search? - In September 2026, 6sense had more branded searches than Clay among sales intelligence platforms worldwide. 6sense had about 110,000 branded searches, while Clay had 3,950. 6sense made up 11.1% of all sales intelligence platform searches we track, and Clay accounted for 0.4%. - 6sense was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 6sense’s share of searches among sales intelligence platforms worldwide moved from 13.9% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Clay’s share of searches among sales intelligence platforms worldwide moved from 0.37% to 0.4%, and its estimated monthly branded searches moved from 3.6K to 4K. ## Top sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 6sense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. 6sense was listed before Clay in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZoomInfo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | 6sense | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Clay | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lusha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sales intelligence platforms - Asked ChatGPT "Which sales intelligence platform should I use?": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. 6sense - Asked ChatGPT "What are the best sales intelligence platforms?": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. 6sense, 6. Lusha - Asked ChatGPT "What's the best sales intelligence platform for a sales team?": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. 6sense - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. LinkedIn Sales Navigator, 5. 6sense - Searched Google, AI Overview "sales prospecting software": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Clay Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales intelligence platforms worldwide in September 2026? - In September 2026, 6sense lost share of searches among sales intelligence platforms worldwide, from 12.3% to 11.1%. - Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026. ## Month by month | Month | 6sense estimated searches | 6sense Share of Search | 6sense rank | Clay estimated searches | Clay Share of Search | Clay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 13.9% | 5 | 3.6K | 0.37% | 7 | | Nov 2025 | 110K | 12.3% | 5 | 3.6K | 0.41% | 7 | | Dec 2025 | 110K | 13.8% | 5 | 3.1K | 0.38% | 7 | | Jan 2026 | 110K | 11.3% | 5 | 4.1K | 0.42% | 7 | | Feb 2026 | 90.5K | 9.5% | 5 | 3.8K | 0.39% | 7 | | Mar 2026 | 110K | 9.7% | 5 | 4.4K | 0.39% | 7 | | Apr 2026 | 110K | 9.2% | 5 | 4.4K | 0.37% | 7 | | May 2026 | 110K | 10.4% | 5 | 4.7K | 0.44% | 7 | | Jun 2026 | 90.5K | 9.1% | 5 | 4.2K | 0.42% | 7 | | Jul 2026 | 110K | 11% | 5 | 4.6K | 0.46% | 7 | | Aug 2026 | 110K | 12.3% | 5 | 4.4K | 0.49% | 7 | | Sep 2026 | 110K | 11.1% | 5 | 4K | 0.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using 6sense’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **6sense**: Measured on the search term “6sense”. - **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure. - [6sense profile](/demand/global-en/brands/6sense) - [Clay profile](/demand/global-en/brands/clay) - [All sales intelligence platforms worldwide](/demand/global-en/categories/sales-intelligence-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 6sense or Clay more popular in search? In September 2026, 6sense had more branded searches than Clay among sales intelligence platforms worldwide. 6sense had about 110,000 branded searches, while Clay had 3,950. 6sense made up 11.1% of all sales intelligence platform searches we track, and Clay accounted for 0.4%. ## Cite this page Brandwave. "6sense vs Clay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/6sense-vs-clay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/6sense-vs-clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.