--- title: "400 Conejos vs Del Maguey: Which is searched more?" description: "Is 400 Conejos or Del Maguey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/400-conejos-vs-del-maguey" publisher: "Brandwave" --- # 400 Conejos vs Del Maguey: Which is searched more? Is 400 Conejos or Del Maguey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 400 Conejos and Del Maguey - **Competitive set**: Mezcal brands - **Market**: Global - **Month measured**: Sep 2026 - **400 Conejos Share of Search**: 37.2% - **Del Maguey Share of Search**: 8% ## Is 400 Conejos or Del Maguey more popular in search? - In September 2026, 400 Conejos had more branded searches than Del Maguey among mezcal brands worldwide. 400 Conejos had about 27,100 branded searches, while Del Maguey had 5,800. 400 Conejos made up 37.2% of all mezcal brand searches we track, and Del Maguey accounted for 8%. - 400 Conejos was ahead of Del Maguey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide moved from 34% to 37.2%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 5.8K. ## Top mezcal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Del Maguey appeared in all five answers. 400 Conejos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Del Maguey was listed before 400 Conejos in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Del Maguey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Montelobos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bozal | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ilegal | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | 400 Conejos | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Casamigos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dos Hombres | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mezcal Unión | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mezcal brands - Asked ChatGPT "Which mezcal brand should I buy?": 1. Del Maguey, 2. Montelobos - Asked ChatGPT "What are the best mezcal brands?": 1. Del Maguey, 2. Bozal, 3. Ilegal, 4. Montelobos - Asked ChatGPT "What's the best mezcal brand for someone new to mezcal?": 1. Del Maguey, 2. Montelobos - Searched Google, AI Overview "best mezcal": 1. Del Maguey, 2. Ilegal, 3. 400 Conejos - Searched Google, AI Overview "mezcal brands": 1. Del Maguey, 2. Bozal, 3. 400 Conejos, 4. Montelobos, 5. Ilegal Not named in any answer: Casamigos, Dos Hombres, Madre and Mezcal Unión. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for mezcal brands worldwide in September 2026? - In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%. - In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%. ## Month by month | Month | 400 Conejos estimated searches | 400 Conejos Share of Search | 400 Conejos rank | Del Maguey estimated searches | Del Maguey Share of Search | Del Maguey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 34% | 1 | 5.8K | 7.3% | 6 | | Nov 2025 | 33.1K | 34.6% | 1 | 6.5K | 6.8% | 7 | | Dec 2025 | 49.5K | 35.9% | 1 | 8K | 5.8% | 6 | | Jan 2026 | 27.1K | 30.6% | 1 | 6.5K | 7.3% | 6 | | Feb 2026 | 22.2K | 30.5% | 1 | 5.8K | 8% | 4 | | Mar 2026 | 27.1K | 32.7% | 1 | 5.8K | 7% | 6 | | Apr 2026 | 27.1K | 32.4% | 1 | 6.5K | 7.8% | 6 | | May 2026 | 27.1K | 33.6% | 1 | 6.5K | 8.1% | 6 | | Jun 2026 | 22.2K | 30.3% | 1 | 6.5K | 8.9% | 6 | | Jul 2026 | 22.2K | 31.2% | 1 | 6.5K | 9.1% | 6 | | Aug 2026 | 27.1K | 35.7% | 1 | 6.5K | 8.6% | 6 | | Sep 2026 | 27.1K | 37.2% | 1 | 5.8K | 8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using 400 Conejos’ and Del Maguey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **400 Conejos**: Measured on the search term “400 conejos”. - **Del Maguey**: Measured on the search terms “del maguey” and “del maguey vida”, summed into one figure. - [400 Conejos profile](/demand/global-en/brands/400-conejos) - [Del Maguey profile](/demand/global-en/brands/del-maguey) - [All mezcal brands worldwide](/demand/global-en/categories/mezcal-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 400 Conejos or Del Maguey more popular in search? In September 2026, 400 Conejos had more branded searches than Del Maguey among mezcal brands worldwide. 400 Conejos had about 27,100 branded searches, while Del Maguey had 5,800. 400 Conejos made up 37.2% of all mezcal brand searches we track, and Del Maguey accounted for 8%. ## Cite this page Brandwave. "400 Conejos vs Del Maguey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/400-conejos-vs-del-maguey This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/400-conejos-vs-del-maguey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.