--- title: "2FAS vs Google Authenticator: Which is searched more?" description: "Is 2FAS or Google Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/2fas-vs-google-authenticator" publisher: "Brandwave" --- # 2FAS vs Google Authenticator: Which is searched more? Is 2FAS or Google Authenticator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authenticator apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 2FAS and Google Authenticator - **Competitive set**: Authenticator apps - **Market**: Global - **Month measured**: Sep 2026 - **2FAS Share of Search**: 1% - **Google Authenticator Share of Search**: 65.4% ## Is 2FAS or Google Authenticator more popular in search? - In September 2026, Google Authenticator had more branded searches than 2FAS among authenticator apps worldwide. Google Authenticator had about 1.2 million branded searches, while 2FAS had 18,700. Google Authenticator made up 65.4% of all authenticator app searches we track, and 2FAS accounted for 1%. - Google Authenticator was ahead of 2FAS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps worldwide moved from 0.81% to 1%, and its estimated monthly branded searches moved from 15.3K to 18.7K. - Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps worldwide moved from 64.9% to 65.4%, and its estimated monthly branded searches held steady at 1.2M. ## Top authenticator apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. 2FAS was listed before Google Authenticator in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 2FAS | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Google Authenticator | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ente Auth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Authenticator | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Aegis Authenticator | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Authy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authenticator apps - Asked ChatGPT "Which authenticator app should I use?": 1. 2FAS, 2. Google Authenticator, 3. Microsoft Authenticator - Asked ChatGPT "What are the best authenticator apps?": 1. 2FAS, 2. Ente Auth, 3. Aegis Authenticator, 4. Microsoft Authenticator, 5. Google Authenticator - Asked ChatGPT "What's the best authenticator app for account security?": 1. Ente Auth, 2. 2FAS, 3. Aegis Authenticator, 4. Microsoft Authenticator - Searched Google, AI Overview "authenticator app": 1. Google Authenticator, 2. Microsoft Authenticator - Searched Google, AI Overview "two factor app": 1. Authy, 2. Google Authenticator, 3. 2FAS, 4. Microsoft Authenticator Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for authenticator apps worldwide in September 2026? - Google Authenticator’s share of searches among authenticator apps worldwide has gained ground for 3 months in a row, from 64.6% to 65.4% in September 2026. - Estimated monthly branded searches for 2FAS worldwide rose 22.2% over 12 measured months, from 15.3K to 18.7K in September 2026. ## Month by month | Month | 2FAS estimated searches | 2FAS Share of Search | 2FAS rank | Google Authenticator estimated searches | Google Authenticator Share of Search | Google Authenticator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 0.81% | 4 | 1.2M | 64.9% | 1 | | Nov 2025 | 14.3K | 0.77% | 5 | 1.2M | 65.4% | 1 | | Dec 2025 | 14.3K | 0.81% | 5 | 1.2M | 69% | 1 | | Jan 2026 | 15.3K | 0.81% | 5 | 1.2M | 64.8% | 1 | | Feb 2026 | 15.3K | 0.99% | 5 | 1M | 64.5% | 1 | | Mar 2026 | 18.7K | 1% | 4 | 1.2M | 65% | 1 | | Apr 2026 | 18.7K | 1.2% | 4 | 1M | 64.4% | 1 | | May 2026 | 18.7K | 1.2% | 4 | 1M | 64.4% | 1 | | Jun 2026 | 15.3K | 0.99% | 4 | 1M | 64.6% | 1 | | Jul 2026 | 18.7K | 1.2% | 4 | 1M | 64.7% | 1 | | Aug 2026 | 18.7K | 1% | 4 | 1.2M | 65.1% | 1 | | Sep 2026 | 18.7K | 1% | 4 | 1.2M | 65.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using 2FAS’s and Google Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **2FAS**: Measured on the search terms “2fas” and “2fas authenticator”, summed into one figure. - **Google Authenticator**: Measured on the search term “google authenticator”. - [2FAS profile](/demand/global-en/brands/2fas) - [Google Authenticator profile](/demand/global-en/brands/google-authenticator) - [All authenticator apps worldwide](/demand/global-en/categories/authenticator-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 2FAS or Google Authenticator more popular in search? In September 2026, Google Authenticator had more branded searches than 2FAS among authenticator apps worldwide. Google Authenticator had about 1.2 million branded searches, while 2FAS had 18,700. Google Authenticator made up 65.4% of all authenticator app searches we track, and 2FAS accounted for 1%. ## Cite this page Brandwave. "2FAS vs Google Authenticator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/2fas-vs-google-authenticator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/2fas-vs-google-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.