--- title: "23Zero vs James Baroud: Which is searched more?" description: "Is 23Zero or James Baroud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/23zero-vs-james-baroud" publisher: "Brandwave" --- # 23Zero vs James Baroud: Which is searched more? Is 23Zero or James Baroud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 23Zero and James Baroud - **Competitive set**: Roof tents - **Market**: Global - **Month measured**: Sep 2026 - **23Zero Share of Search**: 14.1% - **James Baroud Share of Search**: 7.6% ## Is 23Zero or James Baroud more popular in search? - In September 2026, 23Zero had more branded searches than James Baroud among roof tents worldwide. 23Zero had about 9,930 branded searches, while James Baroud had 5,400. 23Zero made up 14.1% of all roof tent searches we track, and James Baroud accounted for 7.6%. - 23Zero was ahead of James Baroud in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 23Zero’s share of searches among roof tents worldwide moved from 18% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, James Baroud’s share of searches among roof tents worldwide moved from 8% to 7.6%, and its estimated monthly branded searches held steady at 5.4K. ## Top roof tents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 23Zero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Baroud did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roofnest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iKamper | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Thule | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 23Zero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tepui | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smittybilt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Darche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | James Baroud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturnest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yakima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Autohome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Front Runner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof tents - Asked ChatGPT "Which roof tent should I buy?": 1. Roofnest, 2. Thule, 3. Tepui, 4. Smittybilt - Asked ChatGPT "What are the best roof tent brands?": 1. iKamper, 2. Roofnest, 3. Thule - Asked ChatGPT "What's the best roof tent for camping off road?": 1. 23Zero, 2. Roofnest, 3. iKamper - Searched Google, AI Overview "roof tents": named none of the brands we track - Searched Google, AI Overview "roof tent for suv": named none of the brands we track Not named in any answer: Darche, James Baroud, Naturnest, Yakima, Autohome and Front Runner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof tents worldwide in September 2026? - In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches. - In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%. - In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%. ## Month by month | Month | 23Zero estimated searches | 23Zero Share of Search | 23Zero rank | James Baroud estimated searches | James Baroud Share of Search | James Baroud rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 18% | 3 | 5.4K | 8% | 4 | | Nov 2025 | 12.1K | 19% | 2 | 4.4K | 6.9% | 5 | | Dec 2025 | 9.9K | 18.7% | 2 | 3.6K | 6.8% | 5 | | Jan 2026 | 12.1K | 18.9% | 2 | 5.4K | 8.4% | 5 | | Feb 2026 | 9.9K | 16.7% | 2 | 5.4K | 9.1% | 4 | | Mar 2026 | 12.1K | 17.9% | 2 | 6.6K | 9.7% | 4 | | Apr 2026 | 9.9K | 13.8% | 3 | 6.6K | 9.1% | 4 | | May 2026 | 9.9K | 12.2% | 3 | 6.6K | 8.1% | 4 | | Jun 2026 | 9.9K | 12.3% | 3 | 6.6K | 8.2% | 4 | | Jul 2026 | 9.9K | 11.8% | 3 | 8.1K | 9.6% | 4 | | Aug 2026 | 12.1K | 12.5% | 3 | 9.9K | 10.2% | 4 | | Sep 2026 | 9.9K | 14.1% | 3 | 5.4K | 7.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using 23Zero’s and James Baroud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **23Zero**: Measured on the search terms “23 zero roof tent” and “23zero”, summed into one figure. - **James Baroud**: Measured on the search term “james baroud”. - [23Zero profile](/demand/global-en/brands/23zero) - [James Baroud profile](/demand/global-en/brands/james-baroud) - [All roof tents worldwide](/demand/global-en/categories/roof-tents): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 23Zero or James Baroud more popular in search? In September 2026, 23Zero had more branded searches than James Baroud among roof tents worldwide. 23Zero had about 9,930 branded searches, while James Baroud had 5,400. 23Zero made up 14.1% of all roof tent searches we track, and James Baroud accounted for 7.6%. ## Cite this page Brandwave. "23Zero vs James Baroud: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/23zero-vs-james-baroud This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/23zero-vs-james-baroud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.