---
title: "23Zero vs Front Runner: Which is more popular by branded search?"
description: "Which is more popular in search, 23Zero or Front Runner? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/23zero-vs-front-runner"
publisher: "Brandwave"
---

# 23Zero vs Front Runner: Which is more popular by branded search?

Which is more popular in search, 23Zero or Front Runner? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 23Zero and Front Runner
- **Competitive set**: Roof tents
- **Market**: Global
- **Month measured**: Aug 2026
- **23Zero Share of Search**: <0.01%
- **Front Runner Share of Search**: 23.7%

## Which is more popular in search, 23Zero or Front Runner?

- In August 2026, Front Runner had more branded searches than 23Zero among roof tents worldwide. Front Runner was estimated to have 115K branded searches compared to 23Zero’s 40, and held a 23.7% Share of Search versus 23Zero’s <0.01%.
- Front Runner was ahead of 23Zero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 23Zero’s estimated Share of Search among roof tents worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Front Runner’s estimated Share of Search among roof tents worldwide moved from 27.7% to 23.7%, and its estimated monthly branded searches moved from 117K to 115K.

## How did search popularity change for roof tents worldwide in August 2026?

- In August 2026, Front Runner gained estimated Share of Search among roof tents worldwide, from 20.3% to 23.7%.

## Month by month

| Month | 23Zero estimated searches | 23Zero Share of Search | 23Zero rank | Front Runner estimated searches | Front Runner Share of Search | Front Runner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | <0.01% | 6 | 117K | 27.7% | 2 |
| Nov 2025 | 30 | <0.01% | 6 | 142K | 27.6% | 2 |
| Dec 2025 | 30 | <0.01% | 6 | 140K | 27.5% | 2 |
| Jan 2026 | 40 | <0.01% | 6 | 170K | 27.4% | 2 |
| Feb 2026 | 40 | 0.01% | 6 | 95.9K | 24% | 2 |
| Mar 2026 | 30 | <0.01% | 6 | 115K | 23.7% | 2 |
| Apr 2026 | 30 | <0.01% | 6 | 115K | 23.7% | 2 |
| May 2026 | 40 | <0.01% | 6 | 115K | 20.3% | 2 |
| Jun 2026 | 30 | <0.01% | 6 | 115K | 23.7% | 2 |
| Jul 2026 | 30 | <0.01% | 6 | 115K | 20.3% | 2 |
| Aug 2026 | 40 | <0.01% | 6 | 115K | 23.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 23Zero’s and Front Runner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **23Zero**: Measured on the search term “23 zero roof tent”.
- **Front Runner**: Measured on the search terms “front runner” and “front runner roof rack”, summed into one figure.

- [23Zero profile](/demand/global-en/brands/23zero)
- [Front Runner profile](/demand/global-en/brands/front-runner)
- [All roof tents worldwide](/demand/global-en/categories/roof-tents): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 23Zero or Front Runner?

In August 2026, Front Runner had more branded searches than 23Zero among roof tents worldwide. Front Runner was estimated to have 115K branded searches compared to 23Zero’s 40, and held a 23.7% Share of Search versus 23Zero’s <0.01%.

## Cite this page

Brandwave. "23Zero vs Front Runner: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/23zero-vs-front-runner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/23zero-vs-front-runner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.