---
title: "1Password vs LastPass: Which is more popular by branded search?"
description: "Which is more popular in search, 1Password or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/1password-vs-lastpass"
publisher: "Brandwave"
---

# 1Password vs LastPass: Which is more popular by branded search?

Which is more popular in search, 1Password or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 1Password and LastPass
- **Competitive set**: Password managers
- **Market**: Global
- **Month measured**: Aug 2026
- **1Password Share of Search**: 27.5%
- **LastPass Share of Search**: 16.9%

## Which is more popular in search, 1Password or LastPass?

- In August 2026, 1Password had more branded searches than LastPass among password managers worldwide. 1Password was estimated to have 732K branded searches compared to LastPass’ 450K, and held a 27.5% Share of Search versus LastPass’ 16.9%.
- 1Password was ahead of LastPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers worldwide moved from 26.3% to 27.5%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide moved from 17.7% to 16.9%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for password managers worldwide in August 2026?

- In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.
- In August 2026, 1Password lost estimated Share of Search among password managers worldwide, from 36.3% to 27.5%.

## Month by month

| Month | 1Password estimated searches | 1Password Share of Search | 1Password rank | LastPass estimated searches | LastPass Share of Search | LastPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 668K | 26.3% | 2 | 450K | 17.7% | 3 |
| Nov 2025 | 619K | 25.1% | 2 | 450K | 18.2% | 3 |
| Dec 2025 | 590K | 23.9% | 2 | 450K | 18.2% | 3 |
| Jan 2026 | 847K | 31% | 2 | 450K | 16.5% | 3 |
| Feb 2026 | 927K | 32.6% | 1 | 450K | 15.8% | 3 |
| Mar 2026 | 928K | 28.6% | 2 | 450K | 13.9% | 3 |
| Apr 2026 | 928K | 30.2% | 2 | 450K | 14.7% | 3 |
| May 2026 | 928K | 28.5% | 2 | 450K | 13.8% | 4 |
| Jun 2026 | 1.1M | 31.2% | 2 | 450K | 13.4% | 3 |
| Jul 2026 | 1.1M | 36.3% | 2 | 368K | 11.8% | 3 |
| Aug 2026 | 732K | 27.5% | 2 | 450K | 16.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 1Password’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **1Password**: Measured on the search terms “1 password”, “1password”, “1password app”, “1password business”, “1password business password manager”, “1password com”, “1password enterprise”, “1password online”, “1password password manager” and “1password software”, summed into one figure.
- **LastPass**: Measured on the search term “lastpass”.

- [1Password profile](/demand/global-en/brands/1password)
- [LastPass profile](/demand/global-en/brands/lastpass)
- [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 1Password or LastPass?

In August 2026, 1Password had more branded searches than LastPass among password managers worldwide. 1Password was estimated to have 732K branded searches compared to LastPass’ 450K, and held a 27.5% Share of Search versus LastPass’ 16.9%.

## Cite this page

Brandwave. "1Password vs LastPass: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/1password-vs-lastpass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/1password-vs-lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.