---
title: "1Password vs Vault: Which is more popular by branded search?"
description: "Which is more popular in search, 1Password or Vault? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/1password-vs-hashicorp-vault"
publisher: "Brandwave"
---

# 1Password vs Vault: Which is more popular by branded search?

Which is more popular in search, 1Password or Vault? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 1Password and Vault
- **Competitive set**: Secrets management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **1Password Share of Search**: 64.9%
- **Vault Share of Search**: 32.6%

## Which is more popular in search, 1Password or Vault?

- In August 2026, 1Password had more branded searches than Vault among secrets management platforms worldwide. 1Password was estimated to have 732K branded searches compared to Vault’s 368K, and held a 64.9% Share of Search versus Vault’s 32.6%.
- 1Password was ahead of Vault in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide moved from 63.7% to 64.9%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide moved from 35.1% to 32.6%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for secrets management platforms worldwide in August 2026?

- In August 2026, Vault gained estimated Share of Search among secrets management platforms worldwide, from 24.1% to 32.6%.
- In August 2026, 1Password lost estimated Share of Search among secrets management platforms worldwide, from 74.1% to 64.9%.

## Month by month

| Month | 1Password estimated searches | 1Password Share of Search | 1Password rank | Vault estimated searches | Vault Share of Search | Vault rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 668K | 63.7% | 1 | 368K | 35.1% | 2 |
| Nov 2025 | 619K | 61.9% | 1 | 368K | 36.8% | 2 |
| Dec 2025 | 590K | 60.7% | 1 | 368K | 37.9% | 2 |
| Jan 2026 | 847K | 68.8% | 1 | 368K | 29.9% | 2 |
| Feb 2026 | 927K | 70.5% | 1 | 368K | 28% | 2 |
| Mar 2026 | 928K | 70.3% | 1 | 368K | 27.9% | 2 |
| Apr 2026 | 928K | 70.1% | 1 | 368K | 27.8% | 2 |
| May 2026 | 928K | 70.1% | 1 | 368K | 27.8% | 2 |
| Jun 2026 | 1.1M | 72.6% | 1 | 368K | 25.4% | 2 |
| Jul 2026 | 1.1M | 74.1% | 1 | 368K | 24.1% | 2 |
| Aug 2026 | 732K | 64.9% | 1 | 368K | 32.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 1Password’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **1Password**: Measured on the search terms “1 password”, “1password”, “1password app”, “1password business”, “1password business password manager”, “1password com”, “1password enterprise”, “1password online”, “1password password manager” and “1password software”, summed into one figure.
- **Vault**: Measured on the search term “vault”.

- [1Password profile](/demand/global-en/brands/1password)
- [Vault profile](/demand/global-en/brands/hashicorp-vault)
- [All secrets management platforms worldwide](/demand/global-en/categories/secrets-management-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 1Password or Vault?

In August 2026, 1Password had more branded searches than Vault among secrets management platforms worldwide. 1Password was estimated to have 732K branded searches compared to Vault’s 368K, and held a 64.9% Share of Search versus Vault’s 32.6%.

## Cite this page

Brandwave. "1Password vs Vault: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/1password-vs-hashicorp-vault

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/1password-vs-hashicorp-vault. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.