--- title: "1Password vs AWS Secrets Manager: Which is searched more?" description: "Is 1Password or AWS Secrets Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/1password-vs-aws-secrets-manager" publisher: "Brandwave" --- # 1Password vs AWS Secrets Manager: Which is searched more? Is 1Password or AWS Secrets Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1Password and AWS Secrets Manager - **Competitive set**: Secrets management platforms - **Market**: Global - **Month measured**: Sep 2026 - **1Password Share of Search**: 64.4% - **AWS Secrets Manager Share of Search**: 1.2% ## Is 1Password or AWS Secrets Manager more popular in search? - In September 2026, 1Password had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while AWS Secrets Manager had 14,800. 1Password made up 64.4% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. - 1Password was ahead of AWS Secrets Manager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 1Password’s share of searches among secrets management platforms worldwide moved from 55.3% to 64.4%, and its estimated monthly branded searches moved from 554K to 827K. - Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top secrets management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both 1Password and AWS Secrets Manager showed up in all five answers. AWS Secrets Manager was listed before 1Password in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vault | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Infisical | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Secrets Manager | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Akeyless | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Doppler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Cloud Secret Manager | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about secrets management platforms - Asked ChatGPT "Which secrets management platform should I use?": 1. Vault, 2. AWS Secrets Manager, 3. Infisical, 4. Google Cloud Secret Manager, 5. 1Password - Asked ChatGPT "What are the best secrets management platforms?": 1. Vault, 2. AWS Secrets Manager, 3. Google Cloud Secret Manager, 4. Infisical, 5. Doppler, 6. Akeyless, 7. 1Password - Asked ChatGPT "What's the best secrets management platform for small dev team?": 1. Infisical, 2. Doppler, 3. 1Password, 4. AWS Secrets Manager, 5. Vault - Searched Google, AI Overview "secrets management platform": 1. Vault, 2. Akeyless, 3. Infisical, 4. AWS Secrets Manager, 5. Doppler, 6. 1Password - Searched Google, AI Overview "store secrets securely": 1. 1Password, 2. Vault, 3. Akeyless, 4. AWS Secrets Manager Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for secrets management platforms worldwide in September 2026? - In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%. - Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | 1Password estimated searches | 1Password Share of Search | 1Password rank | AWS Secrets Manager estimated searches | AWS Secrets Manager Share of Search | AWS Secrets Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 554K | 55.3% | 1 | 18.1K | 1.8% | 4 | | Nov 2025 | 554K | 59.7% | 1 | 18.1K | 2% | 4 | | Dec 2025 | 554K | 60% | 1 | 14.8K | 1.6% | 4 | | Jan 2026 | 677K | 64.4% | 1 | 18.1K | 1.7% | 4 | | Feb 2026 | 554K | 59.5% | 1 | 18.1K | 1.9% | 4 | | Mar 2026 | 677K | 59.4% | 1 | 22.2K | 1.9% | 4 | | Apr 2026 | 677K | 59.4% | 1 | 18.1K | 1.6% | 5 | | May 2026 | 677K | 59.9% | 1 | 18.1K | 1.6% | 5 | | Jun 2026 | 677K | 63.5% | 1 | 18.1K | 1.7% | 5 | | Jul 2026 | 678K | 34.2% | 2 | 18.1K | 0.91% | 5 | | Aug 2026 | 677K | 59.9% | 1 | 18.1K | 1.6% | 5 | | Sep 2026 | 827K | 64.4% | 1 | 14.8K | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using 1Password’s and AWS Secrets Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1Password**: Measured on the search terms “1password” and “1password app”, summed into one figure. - **AWS Secrets Manager**: Measured on the search term “aws secrets manager”. - [1Password profile](/demand/global-en/brands/1password) - [AWS Secrets Manager profile](/demand/global-en/brands/aws-secrets-manager) - [All secrets management platforms worldwide](/demand/global-en/categories/secrets-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 1Password or AWS Secrets Manager more popular in search? In September 2026, 1Password had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while AWS Secrets Manager had 14,800. 1Password made up 64.4% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. ## Cite this page Brandwave. "1Password vs AWS Secrets Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/1password-vs-aws-secrets-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/1password-vs-aws-secrets-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.