--- title: "1Password vs Apple Passwords: Which is searched more?" description: "Is 1Password or Apple Passwords more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/1password-vs-apple-passwords" publisher: "Brandwave" --- # 1Password vs Apple Passwords: Which is searched more? Is 1Password or Apple Passwords more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1Password and Apple Passwords - **Competitive set**: Password managers - **Market**: Global - **Month measured**: Sep 2026 - **1Password Share of Search**: 27.2% - **Apple Passwords Share of Search**: 1.2% ## Is 1Password or Apple Passwords more popular in search? - In September 2026, 1Password had more branded searches than Apple Passwords among password managers worldwide. 1Password had about 827,000 branded searches, while Apple Passwords had 36,700. 1Password made up 27.2% of all password manager searches we track, and Apple Passwords accounted for 1.2%. - 1Password was ahead of Apple Passwords in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 1Password’s share of searches among password managers worldwide moved from 23.2% to 27.2%, and its estimated monthly branded searches moved from 554K to 827K. - Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K. ## Top password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 1Password appeared in all five answers. Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 1Password was listed before Apple Passwords in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitwarden | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Proton Pass | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Passwords | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Keeper | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NordPass | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dashlane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about password managers - Asked ChatGPT "Which password manager should I use?": 1. Bitwarden, 2. 1Password, 3. Proton Pass - Asked ChatGPT "What are the best password managers?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords, 5. Keeper, 6. NordPass - Asked ChatGPT "What's the best password manager for secure logins?": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Apple Passwords - Searched Google, AI Overview "password managers": 1. Bitwarden, 2. 1Password, 3. Proton Pass, 4. Keeper, 5. NordPass - Searched Google, AI Overview "password vault": 1. Bitwarden, 2. Proton Pass, 3. 1Password, 4. NordPass Not named in any answer: LastPass and Dashlane. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for password managers worldwide in September 2026? - Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 554K to 827K in September 2026. ## Month by month | Month | 1Password estimated searches | 1Password Share of Search | 1Password rank | Apple Passwords estimated searches | Apple Passwords Share of Search | Apple Passwords rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 554K | 23.2% | 2 | 37.5K | 1.6% | 7 | | Nov 2025 | 554K | 22.2% | 3 | 36K | 1.4% | 7 | | Dec 2025 | 554K | 24% | 2 | 36K | 1.6% | 7 | | Jan 2026 | 677K | 26.9% | 2 | 36.7K | 1.5% | 7 | | Feb 2026 | 554K | 23.6% | 2 | 30K | 1.3% | 7 | | Mar 2026 | 677K | 27.4% | 2 | 36.7K | 1.5% | 7 | | Apr 2026 | 677K | 27.6% | 2 | 30K | 1.2% | 8 | | May 2026 | 677K | 27.6% | 2 | 36K | 1.5% | 7 | | Jun 2026 | 677K | 27.6% | 2 | 37.5K | 1.5% | 7 | | Jul 2026 | 678K | 29% | 2 | 37.5K | 1.6% | 7 | | Aug 2026 | 677K | 27.4% | 2 | 36.7K | 1.5% | 7 | | Sep 2026 | 827K | 27.2% | 2 | 36.7K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using 1Password’s and Apple Passwords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1Password**: Measured on the search terms “1password” and “1password app”, summed into one figure. - **Apple Passwords**: Measured on the search terms “apple passwords” and “apple passwords app”, summed into one figure. - [1Password profile](/demand/global-en/brands/1password) - [Apple Passwords profile](/demand/global-en/brands/apple-passwords) - [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 1Password or Apple Passwords more popular in search? In September 2026, 1Password had more branded searches than Apple Passwords among password managers worldwide. 1Password had about 827,000 branded searches, while Apple Passwords had 36,700. 1Password made up 27.2% of all password manager searches we track, and Apple Passwords accounted for 1.2%. ## Cite this page Brandwave. "1Password vs Apple Passwords: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/1password-vs-apple-passwords This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/1password-vs-apple-passwords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.