---
title: "11x vs Clay: Which is searched more?"
description: "Which is more popular in search, 11x or Clay? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/11x-vs-clay"
publisher: "Brandwave"
---

# 11x vs Clay: Which is searched more?

Which is more popular in search, 11x or Clay? Compare estimated monthly branded-search demand and Share of Search inside the AI sales agents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 11x and Clay
- **Competitive set**: AI sales agents
- **Market**: Global
- **Month measured**: Sep 2026
- **11x Share of Search**: 7.8%
- **Clay Share of Search**: 1.1%

## Which is more popular in search, 11x or Clay?

- In September 2026, 11x had more branded searches than Clay among AI sales agents worldwide. 11x was estimated to have 27.1K branded searches compared to Clay’s 4K, and held a 7.8% Share of Search versus Clay’s 1.1%.
- 11x was ahead of Clay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 11x’s estimated Share of Search among AI sales agents worldwide moved from 12.8% to 7.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI sales agents worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 4K.

## How did search popularity change for AI sales agents worldwide in September 2026?

- Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.

## Month by month

| Month | 11x estimated searches | 11x Share of Search | 11x rank | Clay estimated searches | Clay Share of Search | Clay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 12.8% | 2 | 3.6K | 1.7% | 3 |
| Nov 2025 | 18.1K | 7.6% | 2 | 3.6K | 1.5% | 3 |
| Dec 2025 | 18.1K | 9.1% | 2 | 3.1K | 1.5% | 3 |
| Jan 2026 | 22.2K | 9.2% | 2 | 4.1K | 1.7% | 3 |
| Feb 2026 | 22.2K | 9.2% | 2 | 3.8K | 1.5% | 3 |
| Mar 2026 | 27.1K | 7.7% | 2 | 4.4K | 1.3% | 3 |
| Apr 2026 | 27.1K | 6.5% | 2 | 4.4K | 1% | 3 |
| May 2026 | 33.1K | 9.3% | 2 | 4.7K | 1.3% | 3 |
| Jun 2026 | 22.2K | 7.7% | 2 | 4.2K | 1.4% | 3 |
| Jul 2026 | 22.2K | 7.7% | 2 | 4.6K | 1.6% | 3 |
| Aug 2026 | 22.2K | 7.7% | 2 | 4.4K | 1.5% | 3 |
| Sep 2026 | 27.1K | 7.8% | 2 | 4K | 1.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using 11x’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **11x**: Measured on the search term “11x”.
- **Clay**: Measured on the search terms “clay agent”, “clay ai lead generation”, “clay sales” and “clay sales intelligence”, summed into one figure.

- [11x profile](/demand/global-en/brands/11x)
- [Clay profile](/demand/global-en/brands/clay)
- [All AI sales agents worldwide](/demand/global-en/categories/ai-sales-agents): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 11x or Clay?

In September 2026, 11x had more branded searches than Clay among AI sales agents worldwide. 11x was estimated to have 27.1K branded searches compared to Clay’s 4K, and held a 7.8% Share of Search versus Clay’s 1.1%.

## Cite this page

Brandwave. "11x vs Clay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/11x-vs-clay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/11x-vs-clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.